VOL 6, ISSUE 3, MARCH 2012 

ADESA MONTREAL AND QUEBEC CITY GIVE DEALERS A COMPETITIVE ADVANTAGE WITH EVERY CAR THEY BUY  
 
As a result of a new partnership with CarProof Vehicle History Reports, dealers buying from ADESA in the province of Quebec gain a critical heads-up over competitors.
 
Whenever we make important business decisions that affect the success of our dealerships, we do our homework. When we hire someone, we review their résumé and call their references. When we select partners, we get to know their background, look at past clients, and examine work they’ve done before.
 
This process should be no different when we make the most important business decision of all – buying and selling our inventory. Although we can certainly make great visual assessments, this alone isn’t enough; we need the ability to do that same level of research on our vehicles. What have they been through? What is their history? Without that, we risk buying at the wrong price, selling at the wrong price, and missing out on the greatest opportunity of all: passing that information on to our customers to build lasting, loyal relationships based on trust.
 
This past model of buying inventory without all the available information is something that we as dealers no longer have to accept, thanks to the forward-thinking of ADESA’s management, and their new partnership with CarProof Vehicle History Reports.
 
Starting March 7, 2012 in Montreal, and March 22, 2012 in Quebec City, ADESA auction in the province of Quebec will be including a CarProof report on all of their dealer consignment vehicles – something that was reserved for institutional consignment in the past.
 
 “It is the right thing to do for our customers, to offer them as much information as possible on the vehicles they are looking to buy,” shared Simon Robitaille, General Manager of ADESA Montreal. “This decision to offer a CarProof on our dealer consignment is a significant step toward improving transparency in the marketplace and helping our customers buy vehicles coming from other dealers. As the offering is changing in the coming years from institutional cars and lease returns to dealer trade-ins, it is important for us to evolve with the market and be attentive to our customer’s needs,” Robitaille added.
 
CarProof Vehicle History Reports is the trusted source in Canada for the best, and most detailed information about a vehicle’s past. Searching against the VIN, CarProof looks cross-Canada and in the United States for information like registration, branding, critical accident detail, import/export data and more.
 
“This is a milestone for ADESA,” stated Marty Meadows, VP, Strategic Accounts and Business Development at CarProof. “I applaud their efforts and commitment to transparency, and congratulate them on being the first auctions in Quebec to commit to providing all available data to their buyers. Consumers have asked for transparency, and ADESA has delivered.”

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ADESA MONTREAL AND QUEBEC CITY
AUTO REMARKETING CANADA 2012: PRESENTED BY CARPROOF
NORTH TORONTO AUCTION
AJAC 2012 CANADIAN CAR OF THE YEAR AWARDS
FROM ENTREPRENEURIAL TO EXPONENTIAL

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