The Real Point of View

VOLUME 2 ISSUE 4   Sunday, November 8, 2009
CONTENTS
Survey Results Are In: Better Service Equals Increased Sales
Customer Facing Technologies Improve Customer Service
Improving the Checkout Experience
July 7, 2006
Survey Results Are In: Better Service Equals Increased Sales
Retailers see a positive correlation between customer service levels and increased sales. As a result, many have prioritized customer service initiatives to set their stores apart and capitalize on customer goodwill. However, many retailers lack accurate methods to measure service within their organization, leaving them with the challenge of improving something they haven't fully quantified. These are some of the results from Brickstream's survey on customer service. Read the full story for the complete summary of findings.
[FULL STORY]
 
June 15, 2006
Customer Facing Technologies Improve Customer Service
Last month the Retail Systems Conference and Expo hosted a panel titled, “Store Innovation: Customer Service Technologies.” Brickstream, along with leaders from IBM, Retaligent, and Ecometry participated in the panel to explore new approaches to enhance the customer experience with automated tools. Technologies that differentiate retailers, support customer-centric initiatives, and build a single view of the customer through multiple channels was the focus of the session.
[FULL STORY]
 
July 12, 2006
Improving the Checkout Experience
http://www.retailwire.com/Discussions/Sn...
by RetailWire, July 11, 2006

With this month's focus on customer service, it seemed fitting to share this discussion from RetailWire. In this posting, retail professionals explore the difficulties and new approaches to dealing with the checkout process. What do you think about the challenge of checkout, and how can technology improve the experience?

http://www.retailwire.com/Discussions/Sngl_Discussion.cfm/11527


 
Digital Media: Trend or Here to Stay?

Are in-store digital displays here to stay?

Yes - they will continue to grow in popularity

No - They are just a fad that will fade out as consumers grow used to them

Not Sure

Have you implemented a digital display program in your stores?

Yes

No

If so, what is the primary objective of your digital displays?

Bring in revenue from advertisers

In-store promotions

Reduce cost of maintaining traditional in-store advertising

Customer entertainment

Do you measure the effectiveness of these displays? If so, what metrics are you using?

No - do not measure

Measure number of customer impressions

Measure POS data for resulting sales

Measure customer interactions with the displays

Measure time customers spend at the displays

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