Brickstream would like to take this opportunity to wish all of our customers, partners, and the media a joyous holiday season.  2005 was both and exciting and challenging year for the banking and retail industries, and Brickstream thanks you for inviting us to into your organizations to experience it! 

We have enjoyed working with you to improve your customers' experience and most importantly, helping you reap the benefits!  Brickstream is excited to announce that in early 2006, we will unveil the latest and best-of-breed, customer behavior measurement technology available.  Stay tuned for more details!

Seasons Greetings from all of us at Brickstream. 

This executive outlook piece, written by Brickstream's Brian Murphy appears in the December issue of Integrated Solutions for Retailers.  In it, Brian explores the need for fact-based understanding of marketing effectiveness relative to customer demands and behavior in the store. 

Click on the link below to read the article in its entirety.

http://www.ismretail.com/articles/2005_12/051209.htm

Part 4 of a 5 part series - Making or Breaking Innovation – It’s Always About the Execution

In this issue of our newsletter, we continue with Al Groover's series on Innovation in the Business Environment.  In part four of this five part series, Al discusses how to "Deliver Flawless Execution" when implementing innovation in your organization.   

Previous topics include "Gaining Consensus and Commitment on the Scope of your Innovative Effort," and "Creating a Solid Measurement Strategy."  Next month, Al will conclude the series with, "Relating Output - Test Results to Real Business Objectives.”

Brickstream takes part in numerous events and activities to connect with our customers and friends throughout the year. From banking and retail trade shows across the country, to major sporting events, and even community events in our backyard of Atlanta. Read the full article below to find out where you can catch up with Brickstream in the coming months. We look forward to seeing you there!