The Real Point of View

VOLUME 1 ISSUE 9   Wednesday, January 7, 2009
CONTENTS
Banking Industry Focus - Lloyds TSB Case Study by TowerGroup
Special Section - Innovation in Today's Business Environment
Brickstream Results - How One National Drug Store Chain Impacted Customer Service
In the News - Brickstream Hires a New Vice President of Sales
Visit Us at These Activities and Events
Banking Industry Focus - Lloyds TSB Case Study by TowerGroup
Brickstream Results Proven in Top Bank
http://www.brickstream.com/pdf/Lloyds%20...
by TowerGroup

The most exciting and quantitative review of Brickstream to date.  TowerGroup researched and published this case study on the implementation and adoption of Brickstream's banking solution in Lloyds TSB.  Through Brickstream's customer-tracking software, Lloyd's reduced queue times by 25%, averaged a 10-point gain in customer satisfaction, and a 7-point improvement in customer retention. 

To read the entire case study, please click on the link below or copy and paste it into your internet address bar.

http://www.brickstream.com/pdf/Lloyds%20TSB%20Case%20Study%20-%20TowerGroup.pdf


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Special Section - Innovation in Today's Business Environment
Part I of a Five Part Series Dedicated to Achieving Innovation
by Al Groover

The September issue of The Real Point of View kicks off the first of a five part series delving into the topic of innovation and its necessity in today's business environment.  This first installment presents the need and challenge of becoming a true innovator in marketplace that is continually shifting to meet the demands of customer expectations.  Future articles will detail the four basic principles of successful innovation.
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Brickstream Results - How One National Drug Store Chain Impacted Customer Service

A major drug store chain known for pioneering store features recognized the need to address customer service to remain a leader in store operations.  The chain is the nation’s largest as ranked by sales and serves 4 million customers through its network of 4,800+ locations on a daily basis.  After looking at numerous solutions, the chain turned to Brickstream for a cost-effective and metric-driven solution.


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In the News - Brickstream Hires a New Vice President of Sales

Brickstream hires a new vice president or sales to manage continued growth.  We are excited to welcome Brian Murphy to the company. 


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Visit Us at These Activities and Events
http://www.brickstream.com/about/about.p...

Brickstream presents, exhibits, and sponsors at a number of banking and retail events throughout the year. Upcoming activites include Brickstream's participation at the GMT Planet User Conference, hospitality at the TOUR Championship, and the BAI Retail Delivery Systems Expo. Read this artice for full details about our upcoming events.


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