FootFall, the world leader in the provision of retail business information and pedestrian counting systems, is pleased to announce that they have entered into a strategic partnership with Brickstream, providers of advanced customer behaviour measurement technology, based in Atlanta, Georgia.

The partnership will complement the services currently offered by FootFall Ltd by adding the ability to capture in-store customer movements and in-store customer behaviour, to the current measures of entry footfall, conversion ratios and staff/footfall mapping.  The overall effect is to make it easier for retailers to  turn already valuable footfall, staffing and conversion  information into actionable business metrics that improve the customer experience in store and ultimately improve sales and margins.

John Gallagher, chief executive at FootFall, comments: "Brickstream have built up an enviable reputation for their retail customer tracking and consultancy products in the US market.  The partnership between FootFall and Brickstream will allow UK retailers to get a better picture of what’s really going on within their stores and how their customers’ behave once they are inside their retail outlet.  Knowing not only how many people enter, but where they go once inside the store is key to understanding how different product categories are performing.  The Brickstream system also allows  queuing behaviour to be assessed and actioned in real time thus ensuring improved customer service.  Overall we believe the combined strengths of our companies will greatly contribute to helping the retailer better serve their customers and ultimately increase sales.

Simon Angove, President of Brickstream agrees.  “As FootFall are the retail market leaders in customer counting systems they are an ideal partner for Brickstream.  The combination of their counting systems plus industry benchmark FootFall Index, gels perfectly with the in-store consultancy and tracking products Brickstream have developed.  Together we believe we are able to offer a more enhanced service package showing a clear return on investment for any retails in the UK market.”