April 29, 2005
Fact-Based Retailing: A Game-Changing Approach to Improving Branch Performance
http://www.brickstream.com/about/about.p...
by by Simon Angove, Frank McIntyre, and George Glinsky
To win in today's competitive landscape retail banks need to deliver a superior customer experience. However, existing branch-level measurement systems provide inadequate feedback about how banks are doing. Brickstream BehaviorIQ™ is an automated customer behavior measurement solution providing real-time fact-based insights about the branch customer experience, such as how long customers wait in line, the availability of tellers and the effectiveness of branch layouts. This presentation describes two case studies of how banks are using Brickstream BehaviorIQ™ to support fact-based retailing strategies that improve branch service quality and productivity. Click on the link to download the presentation.
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