Bredemann Lexus E-Newsletter
April 2012
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CONTENTS
Experience the Curves with TORI 500 App
CFDA/Lexus Eco-Fashion Challenge Features Sustainable Collections
Metal Magic
We Need Your Car!
Gas Prices Got You Down?
Start Socializing in Illinois and Indiana
Headache-Inducing Foods
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Vehicle Profile: The 2012 Lexus IS Lineup
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CFDA/Lexus Eco-Fashion Challenge Features Sustainable Collections
Event held as part of New York Fashion Week.

Proving it’s possible to be both fashionable and sustainable, the second annual Council of Fashion Designers of America (CFDA)/Lexus Eco-Fashion Challenge was held as part of New York Fashion Week in February.
 
The event showcased sustainable clothing and accessory collections to an audience of fashion editors and buyers at MADE at Milk Studios.
 
Each clothing and accessory line had to incorporate elements of ecologically responsible design. A minimum of 25 percent of the collection had to be produced in an environmentally friendly manner using materials such as recycled plastic, reclaimed wood, minimal packaging and non-chemically treated fabrics.
 
The three winning designers were Marcia Patmos of New York, John Bartlett of New York and Johnson Hartig of Los Angeles. The winning collections were determined by a panel of esteemed judges who took into consideration various criteria including design credibility, business acumen and eco-commitment. Special attention was paid to the use of eco-fabrics, materials, processes and packaging. Each winner received a prize of $25,000 to help further develop their collections.
 
Patmos incorporated elements of zero-waste technology into her garment production by using vegetable-tanned leather and animal-friendly faux fur. Bartlett created his “Future-Rustic” line using cruelty-free, animal-free materials such as plant-based fabrics, organic cottons and recycled synthetic materials. Hartig, co-designer of the Libertine clothing line, was also praised for his use of eco-friendly design.
 
“Seeing the winning collections come to life on the runway is truly a thrill for us at Lexus,” said Brian Smith, Vice President of Marketing for Lexus, in a press release. “By partnering with the CFDA to create the Eco-Fashion Challenge, Lexus is encouraging sustainable lifestyles that don’t sacrifice style or luxury. We’re proud to support these industry thought-leaders as they share our passion for accelerating change in their respective field.”
 
Lexus has proved that it’s possible to be sustainable without sacrificing style. Just as the three winning fashion designers created luxurious, sustainable looks, designers at Lexus utilize the same philosophy when they build award-winning vehicles. In today’s world, being sustainable is totally in fashion.   

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