Drive Moore Monthly
May 2012
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CONTENTS
Current New Vehicle Specials
Pre-Owned Vehicle Specials
Five Activities for Wine Lovers in Oklahoma
Documentary: Range Rover Evoque Special Edition with Victoria Beckham
Land Rover Celebrates 25 Years in America
Vehicle Profile: The 2012 Range Rover HSE LUX
Vehicle Profile: The Range Rover Convertible Concept
Environmentally Friendly Furnishings
MTV Movie Awards Preview
Getting in Shape for Swim Season
Pet Must-Haves: Toys, Leashes and More
Car Care: Getting Your Car Ready for Summer
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Vehicle Profile: The Range Rover Convertible Concept
If you like it, let Range Rover know.

With the all-new 2012 Range Rover Evoque a global hit, the world’s premier luxury SUV maker is already exploring additional possibilities for its newest model. This past March, Land Rover unveiled a stunning new Range Rover Evoque Convertible Concept at the Geneva Motor Show. Now, it’s time for Ranger Rover customers to share their thoughts about it.
 
The 2012 Range Rover Evoque – which won its 101st global award, 2012 “World Design Car of the Year,” in April at the New York Auto Show – became an unqualified success from the moment it arrived in the showroom. It’s difficult to compare the Evoque to any other luxury SUV or crossover, because there really is nothing else like it on the market. Starting at an MSRP of $43,995, the Evoque uniquely offers a choice between five-door and coupe body styles. The Evoque Convertible Concept is the world’s first premium SUV convertible, and it demonstrates Land Rover’s leadership in defining the future of the premium SUV segment.
 
The smallest and lightest of the Ranger Rover models, the all-new Evoque features a 240-hp turbocharged direct-injection 2.0-liter four-cylinder engine matched to a six-speed paddle-shift automatic transmission and intelligent four-wheel drive, and it can sprint from zero to 60 mph in just 7.1 seconds. Now, imagine enjoying that kind of performance with the top down, and with room for three friends to ride along. Does that sound enticing?
 
“The Range Rover Evoque lends itself beautifully to the idea of a convertible,” said Land Rover Design Director Gerry McGovern.
The convertible soft top on the Range Rover Evoque Convertible Concept fully retracts into the body, leaving no unsightly roof “stack” and eliminating the need for a cover to be secured into place. A Roll Over Protection System [ROPS] deploys in the event of a potential rollover. Inside, a four-seat interior delivers a full array of Range Rover luxury and technology.
 
Reflecting the features available in the 2012 Evoque production models, the Range Rover Evoque Convertible Concept comes equipped with an eight-inch touch-screen display integrating navigation and a surround camera system. A high-end audio system from Britain’s Meridian, like the 825-watt, 17-speaker system available in the showroom models, delivers astounding sonic performance.
 
Likewise, you can equip a 2012 Evoque model with the Lunar and Ivory interior seen in the Evoque Convertible Concept. Remarkably, all those features resemble what you might see in a concept vehicle, but they’re in the production models today. Range Rover wanted to convey the message that a convertible version could be feasible for production. The stunning drop-top exterior shows off unique metallic Causeway Grey paint and 21-inch Titan silver wheels. To quote the official press release, “The concept is being shown to gauge reaction and to assess the potential for what could be another unique product from Land Rover.”
 
The Range Rover Evoque Convertible Concept mirrors the distinctive shape of the Coupe model, including its dramatic rising waistline. The concept vehicle’s body houses the lowered convertible roof beneath a tapered finisher. Significantly, Range Rover engineers built the open-top Evoque with minimal changes to vehicle weight and structural rigidity. As a result, the convertible could deliver performance equivalent to the Evoque Coupe.
 
The Range Rover Evoque Convertible Concept also features the “sports command” driving position of the production vehicles. With its Terrain Response system, the concept keeps the go-anywhere capability of its closed-roof cousins, as well.
 
Come in to see the 2012 Range Rover Evoque five-door and coupe models, and while you’re here, voice your opinion on the Evoque Convertible Concept.

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Published by Bob Moore Land Rover
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