BMW West In Motion
October 2011
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The BMW ActiveE Electrifies the Driving Experience
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The BMW ActiveE Electrifies the Driving Experience
An all-electric vehicle that has a range of around 100 miles on a full charge.

Combining sustainability, innovation and modern design, the all-electric BMW ActiveE promises to put a charge into the auto industry this fall.
Featuring an electric motor that runs on tough, technologically advanced high-voltage lithium-ion batteries, the BMW ActiveE offers a driving range of up to 100 miles on a full charge. In the U.S., 90 percent of drivers average less than 100 miles in a day, and most Americans average less than 30 miles driven in a 24-hour period.
The vehicle can be fully charged in four to five hours using an installed charging station or any household outlet with the provided occasional use cable. In addition, the U.S. Department of Energy is helping to fund the installation of 25,000 charging stations across the country, at places such as shopping malls, supermarkets, parking garages and train stations. With the My BMW Remote app or the car’s navigation system, drivers can locate charging stations and plan a route to them.
A synchronous, electric motor positioned directly on the rear axle of the BMW ActiveE reaches full torque from a standstill to propel the vehicle from zero-to-60 mph in less than nine seconds. The motor offers 184 lb/ft of torque and delivers 170 hp. Unlike conventional motors, there is no clutch or gearbox, so torque delivery is seamless and uninterrupted at all speeds. The rear positioning of the motor also accommodates the newly developed lithium-ion batteries.
The lithium-ion batteries feature a unique liquid cooling system, developed exclusively for the BMW ActiveE, that constantly maintains an ideal operating temperature to ensure consistent performance and longevity, regardless of external weather conditions. An innovative technology known as Brake Energy Regeneration even converts kinetic energy to electrical energy to keep the battery charged.
The interior of the car is equipped with eDrive, a vehicle energy-flow monitoring system that is visible on a large, high-resolution center display with split-screen capability. Energy being taken from the battery and energy recovered through regeneration are both displayed. The eDrive system also keeps the driver aware of remaining power and overall vehicle range.
You can register online at in late 2011 to reserve an ActiveE. BMW will conduct a global field trial of more than 1,000 BMW ActiveE models this year. Until the vehicle is officially launched, customers can stay informed about the BMW ActiveE by signing up now to get the latest updates and notification about when registration is open.
With zero emissions, the BMW ActiveE is the only vehicle that is both 100 percent electric and 100 percent BMW. It is not only the ultimate driving machine for an automotive enthusiast—it’s also the ultimate driving machine for the environment. By combining performance and sustainability, BMW once again sets the standard for excellence. 


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