BMW of Peabody eVIP News
April 2012
    mobile menu  
Bookmark & Share:                   
Send our coupons directly to your mobile phone!
Detail Special

Spring Works Special

Spring / Summer Tire Sale

Lifestyle Clothing Special

Dealership Homepage
New Vehicles
Pre Owned Vehicles
Schedule Service
Contact Us
Value Your Trade

Now on DriveLiveTV: The 2012 BMW X5
Employee Spotlight
Tech Tips
Experience the Signature Elements of BMW
BMW Takes on the Nürburgring
BMW Certified Pre-Owned Special Offer
BMW Recaptures Luxury Sales Throne Behind New 3 Series
Extraordinary Lease Opportunity This April!
Certified Pre-Owned Special
Profiles in Achievement Award Winners
Headache-Inducing Foods
Make Your Job Work for You
Sign up for Some Fun in New England
Vehicle Profile: The 2012 BMW Z4
Vehicle Profile: 2012 BMW ActiveHybrid 5
BMW Value Service
Detail Special
Spring Works Special
Spring / Summer Tire Sale
Lifestyle Clothing Special
Lease a 2012 BMW 328i Convertible for $459*/month plus $1,000 Lease/APR Credit available
Certified Pre-Owned Special
BMW Group History
Subscribe to our Newsletter
Tell A Friend
Experience the Signature Elements of BMW
Classic designs offer timeless quality for every generation of drivers.

Rather than conform to fleeting fads and short-lived trends, BMW has maintained a strong, consistent style year after year. BMW vehicles evolve, yet the philosophy that “form should always follow function” remains. Classic elements, such as the long hood and short overhangs, are engineering staples that provide an impressive canvas on which model-specific details can shine.
Aerodynamic structuring not only gives each BMW a sleek, sophisticated look, it offers several performance benefits as well. Integrated front spoilers, for instance, reduce the amount of air flowing under the car, minimizing front-end lift at speed. Air flows smoothly over the vehicle’s body and the engine has less drag to overcome. In addition, a BMW is designed to minimize aerodynamic lift, so drivers experience precise, road-hugging control at every turn.
The Hofmeister kink is another signature BMW element. There’s a distinct bend in every BMW’s C-pillars, which gives a striking visual effect while highlighting trademark rear-wheel drive capabilities. The feature is named for Wilhelm Hofmeister, a former BMW director of design, and can be seen on models dating back decades.
One of the most recognizable BMW staples is the kidney grille. First introduced in 1933, the grille was designed to reduce aerodynamic drag. And although it has evolved from tall ovals to a lower and wider shape, the twin kidney grille remains perpetually intriguing.
Originally gracing just the six-cylinder 320i and 323i, the four round quad headlights are now the norm for most BMW models. These “eyes” watch the road ahead, keeping drivers safe without sacrificing style.
The Roundel is, of course, as iconic as it gets. The BMW logo—four blue and white quadrants—was derived from the colors of the Bavarian flag and is today associated with the automaker’s superior craftsmanship around the world.
At, enthusiasts can enjoy the Designers’ Perspectives collection of videos. Watch a tour of the BMW Designworks Studio featuring the all-new 7 Series, or see the X5 go head-to-head with an adventure bike at the BMW Performance Center, showing off xDrive all-wheel-drive capabilities.
BMW designers and engineers understand the fine art of balance. In finding the right mix of form and function, tradition and innovation, they have continued to produce the Ultimate Driving Machine®.


There are no letters for this article. To post your own letter, click Post Letter.

Published by BMW of Peabody
Includes copyrighted material of IMakeNews, Inc. and its suppliers.
    mobile menu  
Powered by IMN