BMW of Peabody eVIP News
January 2012
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CONTENTS
Now on DriveLiveTV: The 2012 BMW 5 Series Gran Turismo
Winter Tire Packages!
Winter Driving in New England
BMW Wins Kelley Blue Book Best Resale Value Award
BMW – The Early Years
BMW Group History
Certified Pre-Owned Special
Decoding Color Blindness
Two is One Too Many
BMW Battery Care
Battling Winter Weather
Vehicle Profile: The 2012 BMW X3 Overview
Vehicle Profile: The 2012 BMW 5 Series Gran Turismo
New England’s New Art (and More)
BMW Unveils First Four-Door Coupe Design
Lifestyle Clothing Special
Cooling System Special
Alignment Special
Battery Check Special
WHAT'S BETTER THAN ONE PAYMENT ON US? TWO.
Lease a 2012 BMW 528i xDrive Sedan for $609*/month
Certified Pre-Owned Special
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BMW Unveils First Four-Door Coupe Design
6 Series Gran Coupe Takes on German Rivals in Trendy Segment


BMW recently pulled back the curtain on its sleek 6 Series Gran Coupe, the automaker's first four-door coupe model.  Destined for BMW dealerships next summer, the 2013 BMW 6 Series Gran Coupe adds a more aggressive look to the competitive niche market occupied by the likes of the Mercedes-Benz CLS, Porsche Panamera and Audi A7.
 
Designed to increase the comfort of passengers in the back seats, the Gran Coupe is 4.4 inches longer than the 2012 BMW 6 Series Coupe, its two-door sibling; but keeps the aerodynamic shape.  That sporty design is complimented by features that improve handling, safety and efficiency.
 
 

[FULL STORY]
 
Lease a 2012 BMW 528i xDrive Sedan for $609*/month
Mother Nature, meet your 240-hp rival.


Powerful efficiency is achieved with the 528i's new 2.0-Liter, 240-hp TwinPower Turbo 4-cylinder engine. And now with the addition of xDrive, intelligent all-wheel drive, no road or weather condition will be too daunting.
 
Click "Full Story" for details.

[FULL STORY]
 
Certified Pre-Owned Special
2009 BMW 328i xDrive AWD Sedan


$29,995
#F8484
 
Certifed Pre-Owned BMW 328 with 44,533 miles.  Jet Black Exterior with Black Interior.  Automatic Transmission.  Sunroof.  All-Wheel-Drive.  Air Conditioning.  Heated Seats.  iPod/USB Adapter.  Fog Lamps.  Trip Computer and much more!  For more information click here!

[FULL STORY]
 

Now on DriveLiveTV: The 2012 BMW 5 Series Gran Turismo

The 2012 BMW 5 Series Gran Turismo is the amalgamation of hatchback, coupe, sedan and SUV; with room for five and the ability to meet a driver’s everyday need for speed, spaciousness and function.
[FULL STORY]
 
Vehicle Profile: The 2012 BMW X3 Overview
The ultimate Sport Activity Vehicle.

Photo: Vehicle Profile: The 2012 BMW X3 Overview
BMW launched the premium Sport Activity Vehicle (SAV) segment. Since then, the X3 lineup has become a bestseller for BMW, and the segment has grown considerably. BMW redesigned the X3 from the ground up just last year – delivering more room, more power, more luxury, better fuel economy and new technology. The 2012 BMW X3 continues the model’s winning ways, offering a broader range of standard and available features than ever before.
[FULL STORY]
 
Vehicle Profile: The 2012 BMW 5 Series Gran Turismo
The versatile Ultimate Driving Machine.

Photo: The 2012 BMW 5 Series Gran Turismo
Where do luxury-segment buyers go when they want all the world-class attributes they’ve grown accustomed to in premium sedans, but need more space for bulky luggage and more spacious accommodations for rear-seat passengers? BMW provides the ideal solution with the 2012 5 Series Gran Turismo, a vehicle that broadens the definition of a premium sports sedan to include the spaciousness and flexibility of an upscale crossover, along with the available all-weather assurance and pinpoint handling of xDrive all-wheel drive.
[FULL STORY]
 

Decoding Color Blindness
Learn the fact and fiction behind this vision deficiency.

Photo: Decoding Color Blindness
Color vision deficiency, often referred to as color blindness, is often a misunderstood condition. This is partially because there are several different causes of color blindness, as well as a variety of ways the condition develops. Is it true that only males are at risk? Are people born with color blindness? Read on to find out what is fact and what is fiction:
[FULL STORY]
 

BMW Wins Kelley Blue Book Best Resale Value Award
It’s all about value.

Photo: BMW Wins Kelley Blue Book Best Resale Value Award
For many car buyers, sticker price and model features are the most important factors to consider when making a purchase. However, there is another important number that doesn’t appear on new-car window stickers: Resale value.
[FULL STORY]
 
Two is One Too Many
Sequels that thankfully never happened.

Photo: Two is One Too Many
Some of the worst films ever made are, in fact, sequels to some of the best films ever made. While some have gotten it right (Godfather II, anyone?), many more have left people longing for the originals. Luckily, some studio executives had the wherewithal to put the kibosh on these prospective sequels.
[FULL STORY]
 
Battling Winter Weather
How to protect your home from the season’s harsher elements.

Photo: Battling Winter Weather
Whether you live in milder climates or you endure months of snow and ice, winter weather can do plenty of damage to your home. From flooding to frozen pipes and heat loss, it’s important to know how to deal with the problems that can arise during the winter season and even more important to know how to prevent them.
[FULL STORY]
 
Winter Tire Packages!

We have several Winter Tire Packages available at a great price!  Please direct all inquiries to parts@bmwpeabody.com.

 
Winter Driving in New England
by Rob Hannafin


December has come and gone without any snow, but it's important to remember that winter driving in New England can still be dangerous--with our without snow.  The mild fall and winter will lead to more frost heaves and potholes as the season progresses.  Potholes may not seem like a big deal but when they sneak up on you they can create a lot of unnecessary problems for you and your BMW.
 
Potholes are one of the biggest hazards during the winter.  Seemingly invisible, potholes can fill with water and snow, disguising their true size.  Lightweight Performance alloy wheels can be bent from a significant pothole impact.  The short term effect of a tire/rim damaged by a pot hole is vibration.  This vibration can be  felt through both the steering wheel and the body of the car, which is not only annoying, but dangerous as well!  Your tire can develop a bubbled sidewall which has less strength and is more prone to failure.  Bent wheels can also cause the bead of the tires to leak slowly.  Long term effects are uneven tire wear on the undamaged tires, poor handling caused by your alignment being out of specification, and an overall poor driving experience. 
 
Be sure to call your favorite service advisor today to schedule a courtesy inspection.  Our trained technicians will advise on tires, rims, and any suspension issues.
 
**Winter Tip: One of the most common calls we receive after a snow or ice storm is about severe vibration that wasn't there prior.  Snow and ice gather on the inside of the wheel, causing an imbalance.  A quick clean of your wheels will solve this issue.**

[FULL STORY]
 
BMW Group History
Facts About the Group Behind the Ultimate Driving Machine


1922: RELOCATION AND A FRESH START~
After the end of the war, the company turned its attention to rail vehicle brakes and built-in engines, following the production ban on aircraft engines.  In 1922, the company sold its engine production operations, together with the name BMW, to Bayerische Flugzeug-Werke (BFW) and moved into its factory.  The date on which BFW was founded, March 7, 1916, is thus taken as the date of establishment of the enterprise that was once again known as Bayerische Motoren Werke AG.
 
1973: THE "OTHER" BMW FOUR CYLINDERS~
The exterior of the new BMW head office was finished in time for the 1972 Olympic Games.  By the time the company occupied it in 1973, continuing growth meant that it had already outgrown its new home.  The new office block and the BMW museum, a mere stone's throw from the tent-like canopies stretched out over Munich's Olympic Park, symbolized prosperity, autonomy and technical perfection.  Plus a hint of utopia.

 
Certified Pre-Owned Special
2008 BMW 528xi AWD Sedan


$31,200
#F8480
 
Certified Pre-Owned BMW 528 with 44,257 miles.  Platinum Gray Exterior with Black Interior.  Automatic Transmission.  Cold Weather Package.  Premium Package.  Sunroof.  All Wheel Drive.  Navigation System.  Alloy Wheels.  Heated Seats and much more!  For more information click here!

[FULL STORY]
 
New England’s New Art (and More)
Exploring the aesthetic offerings of some of the nation’s finest universities.

Photo: New England’s New Art (and More)
New England is not only home to many of the nation’s oldest institutions of higher education, but also to some of the finest, and many events and experiences at the region’s universities are open to the public. Take a look at some of the happenings this month—you might be surprised how fun going back to school can be.
[FULL STORY]
 

BMW Battery Care
Make sure your battery is there for you when you need it most.

Photo: BMW Battery Care
A critically important, but often overlooked part of every BMW is the battery, and it only takes a little bit of attention to keep yours in top working order.
[FULL STORY]
 
WHAT'S BETTER THAN ONE PAYMENT ON US? TWO.

2012 must be the year to command the road in a BMW, because we’ll make two payments on almost all 2008 Certified Pre-Owned BMWs. An offer like this is the only reason you need to come into your local BMW center and take a test drive. Don’t wait, offers like this don’t last. Take advantage today.
 
Click "Full Story" for details.

[FULL STORY]
 

BMW – The Early Years
BMW, from the very beginning.

Photo: BMW – The Early Years
As a manufacturer of world-class automobiles, the story of BMW goes back nearly 100 years and tracks the history of the 20th century and some of its most important achievements on wheels.
[FULL STORY]
 
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