BMW of Peabody eVIP News
July 2014
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Vehicle Spotlight
Sales Demo + Former Loaner Vehicle Specials!

Are you looking for a like-new BMW with low-to-very-low mileage?  Look no further!
BMW of Peabody has a hugeselection of sales demo's and former loaner vehicles available at great prices.
CLICK HERE! to check out our inventory

Track Day Recap
Thank you for joining us!

We had an absolute blast putting the ultimate driving machine to the test at the New Hampshire Motor Speedway in Loudon, NH!
We took out the BMW Alpine, 6, 7, M, and X5 (With M Package) and received expert advice from some former Indy race car drivers.
For pictures of the event, visit our Facebook page at:

Certified Pre-Owned Special
2010 BMW M3

Certified Pre-Owned M3 with 15,125 miles.  Melbourne Red Exterior with Black Leather Interior.  Manual Transmission.  Technology Package.  Premium Package.  Navigation System.  BMW Assist w/ Bluetooth.  Ski Bag.  Heated Seats.  Satellite Radio.  Real Time Traffic Info.  Blue-Gray Brushed Aluminum Interior Trim.  Cold Weather Package.  Rear Park Distance Control.  Power Moonroof.  Garage Door Transmitter.  Air Conditioning.  Illuminated Entry.  Trip Computer and much more!  For more information, click here!

Concours d'Elegance
July 26 + 27

As the premier concours show in New England, enjoy a full weekend of activities starting on Saturday with a driving tour through the winding roads of the North Shore. On Sunday, the prestigious Concours d'Elegance brings out rare and unique vintage automobiles and motorcycles, while fashion shows, a fancy hat competition, and art exhibits make this a perfect day out by the ocean!
Tour d'Elegance:
Saturday, July 26th
Concours d'Elegance:
Sunday, July 27th
For more information, visit:

Bluefin Blowout
July 31 - August 1

Last year's event was a huge success and we hope you'll join us this year as we celebrate the magnificent bluefin tuna in true tournament fashion as the best of the best battle the fastest giants in the ocean!
CLICK HERE! for more information

Lease a 2014 BMW 435i Convertible for $549/month for 33 months
0 to Un4gettable in 5.4 seconds.

A multi-award-winning six-cylinder, 300-hp engine takes you soaring from 0–60 mph in a mere 5.4 seconds*. And when combined with the high-performance chassis engineered specifically for the 4 Series Convertible, you'll experience a ride that's truly Un4gettable.


Lyon Waugh Auto Group

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We can be found (as Lyon Waugh) on:
Lyon Waugh Blog
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For more information on the Lyon Waugh Auto Group, and to check out all of our state-of-the-art dealerships, visit:

Now on DriveLiveTV: The 2015 BMW i3

BMW’s i3 is fun and environmentally friendly to drive, can be outfitted so as to eradicate EV range anxiety, and is in dealerships today, ready to provide you with an all-access pass to the future of the automobile.

Vehicle Profile: 2015 BMW 4 Series Sedan and Convertible
The new coupes and convertibles from BMW

Photo: 2015 BMW 4 Series Sedan and Convertible
BMW added a new number to its range this year, the 4 Series. Replacing the 3 Series Coupes and Convertibles, the new BMW 4 Series models debut a longer, leaner look and added luxury. With a choice of TwinPower Turbo engines and available xDrive all-wheel drive, the 4 Series starts at an MSRP of $40,600 and are on sale now here at BMW of Peabody in Peabody, Massachusetts.

BMW European Delivery
Meet your new vehicle in Europe and enjoy a thrilling first ride

Photo: BMW European Delivery
No other vehicle purchase experience compares to the first sight of your new vehicle at the BMW Welt in Munich and your scenic drive through Europe.

BMW i3
Test drive the BMW i3 - Fueled by Innovation!

Stop by BMW of Peabody and test drive the all-new BMW i3!

Highlights of the i3 include: 170 Horsepower, 70-110 miles per charge, and a fully charged vehicle in just 3.5 hours!

The BMW i3 starts at $41,350.  Call us today at 877-530-0807 to schedule a test drive!

Certified Pre-Owned Special
2013 BMW ActiveHybrid 3

Certified Pre-Owned ActiveHybrid 3 with 329 miles.  Mineral Gray Exterior with Venetian Beige Interior.  Automatic Transmission.  SIRIUS Satellite Radio.  Comfort Access.  Premium Package.  Driver Assistance Package.  Cold Weather Package.  Heated Seats.  Pearl Gloss Chrome Highlight Trim Finishers.  Technology Package.  All Season Tires.  Rear-View Camera.  Garage Door Transmitter.  Air Conditioning.  Illuminated Entry.  Navigation System.  Memory Seat.  Wireless Phone Connectivity: Bluetooth.  Perimeter / Approach Lights and much more!  For more information,  click here!

Vehicle Spotlight
2014 BMW 320i xDrive

Lease a brand-new, 2014 BMW 320i Xdrive for just $329 / month!
CLICKHERE! for more information.
*STOCK # 39628.  MSRP $37,225.  $2,750 Down /10k /36 months.  $3,804 due at signing.  Registration fees, taxes, doc fees not included.  Expires 7/31/2014

Lyon Waugh Auto Group Launches Jaguar Peabody Dealership

Now in its third decade of providing luxury cars to New England drivers, the Lyon Waugh Auto Group is continuing to diversify its high-quality offerings, adding the iconic Jaguar brand to its selection with the opening of Jaguar Peabody this month.  There are many reasons why this acquisition is a natural fit for the burgeoning business; even the coincidental fact that Lyon Waughwas co-founded by Bud Lyon and the British luxury auto brand was co-founded by Sir William Lyons 71 years earlier.
Located at the same facility as Land Rover Peabody at 247 Newbury Street in Peabody, MA, Jaguar Peabody currently holds the inventory of Woburn Jaguar following its acquisition by Lyon Waugh earlier this year. Discerning buyers will already find a broad selection of Jaguar models, from the all-new Jaguar F-Type two-seat sports car to all-wheel-drive models of the Jaguar XF luxury sedan. The top-of-the-line cars join the highly capable SUVs from sister brand Land Rover at the dealership, with both marques owned by Tata Motors since 2008.


2014 Riverfest Music Festival

Each summer 92.5 the River holds its annual Riverfront Music Festival, presented by Lyon-Waugh Automotive Group and Budweiser at Waterfront Park in Newburyport. The Riverfront Music Festival is a free show open to the public, so attendees are encouraged to get there early with beach blankets & chairs for a day of great live music!
For more information, click here!

BMW Certified Pre-Owned Offer

From its legendary BMW performance to its best-in-class up to 6-year/100,000-mile warranty and complimentary BMW Roadside Assistance with BMW Assist, a Certified Pre-Owned BMW comes with everything you could want – including the price. We only make one thing. The Ultimate Driving Machine.®
Click Full Story for details.


The BMW Yachtsport Collection
Expertly crafted clothing and accessories from BMW and Henri Lloyd

Photo: The BMW Yachtsport Collection
Whether you are travelling by sea or by land this summer, the BMW Yachtsport Collection has all of the clothing, gear and accessories you need.

Fun Facts About Parents' Day
Learn about this commemoration that honors moms and dads

You may never have heard of it before, but Parents' Day — celebrated this year on July 27 — will pay homage to the most important people in our lives: moms and dads. Sometimes considered to be like a combined Mother's Day/Father's Day, this annual date commemorates people who are quite special. Isn't it time you got to know a little something about one of our nation's newest family-focused observances? Here are a few fun facts about Parents' Day.

BMW Performance Driving School
Helping teens, adults and motorcycle drivers hone their skills in style

Photo: BMW Performance Driving School
“It's simple. In order to maximize the joy of driving, one must become a better driver—and drive a better car,” states BMW “We'll help you with both.” If you drive a BMW, then you are already half of the way there. To reach full driving perfection, however, you need to hone your technique and make sure that your skill set is complete. The best and most exhilarating way to achieve this is by attending one of the programs offered by the BMW Performance Driving School.

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