BMW of Peabody eVIP News
August 2016
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Employee Spotlight
Matt Wetterneck -- Shop Foreman

Meet Matt Wetterneck!  Matt has been with us for over ten years, and is our Shop Foreman for our Centennial Drive Service Center.  Read on to learn more about Matt and be sure to stop in and say hello!

How long have you been in the auto industry?

I have been in the automotive industry for ten years.

What do you like best about working at BMW of Peabody?

There are many aspects of my job that I like. I am a ‘car guy’, so it is fun to work with some the most exciting cars that are being made today. I like the challenge of diagnosing issues with the cars and working with our customers to make sure that their experiences with their cars and our dealership are top notch. Most of all, I like the people I work with. The owners and employees of the Lyon-Waugh Auto Group and BMW of Peabody are all good people who do good things. The people make this a great place to work!


Vehicle Spotlight
New 2016 + 2017 BMW Models

Now is the time to buy your NEW 2016 or 2017 BMW!

This month, receive 0.9% APR* financing for up to 72 months on ALL new 2016 and 2017 BMW models!

Click Here to view our inventory

*Through BMWFS.  For qualified buyers.  Ask dealer for details.

Featured Lease
2016 BMW X1 2.8i xDrive

This month, lease a 2016 BMW X1 2.8i xDrive for just $309/ month for 36 months*!

Click Here to view all of our lease specials!

2016 BMW X1 2.8i xDrive. Nicely equipped with Cold Weather, Keyless entry, and Navigation. Stock#: 43217. MSRP: $42,935 Purchase for: $38,600. Lease for $309/mo for 36 months. 10,000 miles/year. $3995 down.Taxes, registration, acquisition, documentation fees not included. Subject to availability. Subject to credit approval by BMWFS.  Vehicle shown for illustrative purposes only. See dealer for complete details. Offer expires 8/31/2016.

Certified Pre-Owned Special
2013 BMW 328i Convertible



Certified Pre-Owned 328 with 16,038 miles.  Deep Sea Blue Exterior with Oyster / Black Interior.  Automatic Transmission.  Navigation System with BMW Assist and Enhanced Bluetooth®.  Premium Package.  Cold Weather Package.  SIRIUS Satellite Radio.  Convertible Hardtop.  Air Conditioning.  Security System.  Bi-Xenon HID Headlights.  Perimeter / Approach Lights.  Heated Seats + Steering Wheel and much more!  For more information, Click Here!

Lease a 2016 BMW 528i xDrive Sedan for $489*/month for 36 months
The best of every world.

With a classic yet forward-looking style and exhilarating performance, the 5 Series Sedan is a paragon of balance.

Click for Full Story for details.


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Join Our Team!
We are Hiring!

Are you looking for a change?  See what new and exciting career opportunities await you!

CLICK HERE to see our current openings!

Now on DriveLiveTV: BMW Gran Coupe Models

The coupe has long been synonymous with sporting performance and seductive lines, while the sedan has always been the more practical solution for those who regularly take on passengers. Thankfully, BMW has solved the ‘want versus need’ dilemma with their 4 Series and 6 Series Gran Coupe models.

Vehicle Profile: 2017 BMW M760i xDrive
The new ultimate BMW sedan

BMW introduced the new-generation 7 Series premium luxury sedan for 2016 and keeps the momentum going for 2017 with a new ultimate model, the M760i xDrive. Bristling with M Performance technology, this new V12-powered range-topper arrives in early 2017.

Vehicle Profile: 2017 BMW X1
The “X” could stand for “excel.”

The BMW X1, the newest member of the brand’s renowned Sports Activity Vehicle® family, has been winning over customers with a simple but proven formula that excels in performance, room and versatility.

Drive For a Cause - Thursday, August 18th

Thursday, August 18th, 11:00am - 6:00pm. Benefiting the Alzheimer's Organization. For every test drive taken, we will donate $20 to the Alzheimer’s Association. 

SAVE $500 Only at BMW of Peabody when you purchase a new or pre-owned vehicle during our drive for a cause sales event.

Click here to register:

Newburyport Riverfront Music Festival - September 3rd

It's time to dance, shout, and let it all out!
Join us for this year's Newburyport Riverfront Music Festival. Lyon-Waugh is once again sponsoring this year's event and will have MINI vehicles on display.

The Riverfront Music Festival is a free show open to the public, so attendees are encouraged to get there early with blankets & chairs for a day of great live music!

15th Annual Newburyport Riverfront Music Festival
Waterfront Park, Newburyport, MA
Saturday, September 3rd, 2016 12:00 - 7:00

For band line-up and details Visit:

Misselwood Concours D'Elegance: July 23rd + 24th

For the seventh year, the Lyon-Waugh Auto Group is the platinum sponsor for the annual Misselwood Concours d'Elegance at Endicott College in Beverly, MA. This year's Tour d'Elegance on Saturday, June 23rd took us through the scenic roads of the Northshore to Dane St. Beach. The following day the Concours was well underway with beautifully exotic classic and new automobiles. The winner of the Bud Lyon/Best of Show Award this year is a spectacular 1954 Cunningham C3. Congratulations to all who participated, and thank you to all the spectators for attending.

For pictures of the event, Click here!

Bluefin Blowout -- August 4th - 6th

Thank you to everyone who joined us for the 5th annual Bluefin Blowout Tournament!  We enjoyed a day of beautiful weather, big fish and great friends.  Thank you for helping us raise over $8,000 for the Alzheimer's Association!

We look forward to seeing everyone again next year!

For pictures of the event, Click Here!

BMW Apparel and Toys for Kids
High quality toys and apparel with distinct BMW style

Your children may only be BMW drivers in their dreams, but when they hop on a BMW ride-on car, that dream will seem like reality.

Certified Pre-Owned Special
2014 BMW Z4 sDrive35i



Certified Pre-Owned Z4 with 3,540 miles.  Black Sapphire Exterior with Canberra Beige Interior.  7-Speed Double Clutch Manual Transmission.  M Sport Package.  Premium Sound Package.  3-Stage Heated Seats.  Technology Package.  Navigation System.  BMW Apps.  Emergency Communication System.  Bluetooth® Wireless Phone Connectivity.  Air Conditioning and much more!  For more information, Click here!

BMW Ultimate Benefits™
Rewarding BMW drivers for their loyalty

Exclusive and rewarding – two words that aptly describe the experience of being a BMW owner.

A glimpse into the future of BMW

The motto “THE NEXT 100 YEARS” is marking the BWM Group’s centenary celebration and setting the stage for the incredible things to come in its future.

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