Out of the Blue: PR Measurement News

Tuesday, July 1, 2008 Public Relations Measurement Newsletter: Born on the Fourth of July   VOLUME 3 ISSUE 11  
CONTENTS
Fireworks & Parades: Getting Everyone to Celebrate Your Birthday
Monday Morning Media Minute
Tell The World
SUBSCRIBE

Enter your email address in the box below to receive an email each time we post a new issue of our newsletter:


Add Remove
Send as HTML
 

ARCHIVE
Blue Marble Enterprises Wins Second Silver Anvil Award in Five Years
June 13, 2008
Vol. 3 Issue 10
Public Relations Measurement Newsletter: Shopping For Shoes on the NASDAQ
May 30, 2008
Vol. 3 Issue 9
Public Relations Measurement Newsletter: A Plain Copy of Coffee at Starbucks. What's the World Coming To?
April 18, 2008
Vol. 3 Issue 8
Public Relations Measurement Newsletter: The Guilty Pleasures of Peeps
March 16, 2008
Vol. 3 Issue 7
Public Relations Measurement Newsletter: Losing Face on Facebook
February 27, 2008
Vol. 3 Issue 6
Public Relations Measurement Newsletter: Wait 'Til They Count The Votes?
January 20, 2008
Vol. 3 Issue 5
Public Relations Measurement Newsletter: Resolving To Be Flawed
December 21, 2007
Vol. 3 Issue 4
Public Relations Measurement Newsletter: Foolproof Plan For Getting Rich
November 18, 2007
Vol. 3 Issue 3
Public Relations Measurement Newsletter: Sneaky Math -- Calculations For Curious Kids
October 15, 2007
Vol. 3 Issue 2
Public Relations Measurement Newsletter: Turning Blue Over Being Green
September 24, 2007
Vol. 3 Issue 1
Public Relations Measurement Newsletter: Bulletproof the Kids?
August 14, 2007
Vol. 2 Issue 12
Public Relations Measurement Newsletter: iConfess. iDon't Own an iPhone
July 17, 2007
Vol. 2 Issue 11
Public Relations Measurement Newsletter: Is There Any Light?
June 14, 2007
Vol. 2 Issue 10
Public Relations Measurement Newsletter: Barry Bonds' "Remarkable" Feat
May 14, 2007
Vol. 2 Issue 9
Public Relations Measurement Newsletter: Ponyhawk and Earplugs-Reviving My Singing Career
April 20, 2007
Vol. 2 Issue 8
Public Relations Measurement Newsletter: Bringing Back The CEO
March 23, 2007
Vol. 2 Issue 7
Public Relations Measurement Newsletter: War of Words
February 28, 2007
Vol. 2 Issue 6
Public Relations Measurement Newsletter: Dinner of Champions
February 22, 2007
Vol. 2 Issue 5
Public Relations Measurement Newsletter: Jerradamus
January 23, 2007
Vol. 2 Issue 4
Public Relations Measurement Newsletter: Do You Hear What I Hear?
December 12, 2006
Vol. 2 Issue 3

[MORE]
USEFUL LINKS
Public Relations Measurement
Promotions
Other PR Topics (not measurement)
July 1, 2008
Fireworks & Parades: Getting Everyone to Celebrate Your Birthday
A Party You Don't Have to Plan Yourself
www.blue-marble.com
by Jerry Brown

Blue Suede Shoes

I love birthdays. And nobody has a bigger celebration than a friend of mine whose birthday is coming up this week.

She does it right. Fireworks. Parades. Picnics. With hundreds of people. In fact, people all over the United States -- including you, I bet -- celebrate her birthday. Of course, most of them don't know they're celebrating it. It's July 4.

My friend says that when she was a little girl her father always took the family to the fireworks display in her hometown by announcing it was time to go celebrate her birthday. For years, she believed him. She really thought all that hoopla was in her honor. How cool is that?

Keep Santa Away From My Birthday

For someone living in America, I think July 4 would be the best birthday possible. Sort of the polar opposite (pun intended) of having your birthday on Christmas.

Think about it. It's always a festive day. You can always be part of a big celebration without having to do any of the work of putting it together. You and most of your friends probably already have the day off. And everyone's ready to celebrate.

You have your picnic, watch the fireworks, collect a little loot and everyone goes home happy. And you can always find a free party to go to -- even if you're going through one of those dumpy times of life when you’re depressed and don't have any friends.

At Christmas, everyone's uptight. They "combine" your birthday present with your Christmas present -- which means you get cheated on the birthday loot. Nobody except immediate family is going to come to a party celebrating your birthday on your birthday. And it's cold outside unless you live in a place like Los Angeles, Miami or Australia.

People seem to have a love-have relationship with their birthdays. They like the attention. But they don't want to get older. I remember telling my oldest son on his 21st birthday that it was the last birthday he would look forward to. He agreed with the concept. But he corrected me on the details. He was looking forward to being 25 because his car insurance would be cheaper. Now he's pushing 40. I don't think he's looking forward to that.

Barbie with Wrinkles and Hot Flashes?

But birthdays aren't just for people. Celebrating the birthday of your company, brand or the products you sell is an excellent branding strategy that can generate positively rated media impressions repeatedly.

Anniversary Coverage Chart

People mark the passage of time by annualizing events and celebrating birthdays. Your company or your brand can do the same thing. It builds consumer loyalty and trust. Consumers put faith in long-lasting, tried and true companies and brands. They need to be reminded of how long you've been there for them or how durable your product has been.

Barbie turns 50 next year and she's already getting good press about that.1

Hot Wheels has gotten more than six million impressions about its 40th anniversary this year. And Corvette and Model T cars get favorable media coverage for annual celebrations every year.

Take a look at the Model T bar on the chart. Wine and cheese aren't the only things that get better with age.


1Google News (print/online data) from 5/29/2008-6/29/2008.


ABOUT THE AUTHOR Jerry Brown committed journalism for 20 years, but received a full pardon. He's been practicing public relations for more than 20 years and plans to keep practicing until he gets it right -- which he hopes takes a long time because he likes what he does. He specializes in strategy and message development, media relations and media training and writing (news releases, annual reporters, collateral, etc.). He also writes the Monday Morning Media Minute, a free weekly media tip distributed by e-mail. You can reach him at jerry@pr-impact.com / 303-781-8787.



[PRINTER FRIENDLY VERSION]
Published by Blue Marble Enterprises, Inc.
Copyright © 2008 Blue Marble Enterprises, Inc.. All rights reserved.

What is this? This is an e-mail newsletter to inform you of ideas, products, services and trends in PR measurement. The intent of this newsletter is to inform or provoke thought in a humorous way.

Why did you get it? Out of the Blue news is intended to be for interested professionals in the business of public relations. You received this message because you have asked to be on the Blue Marble Enterprises Newsletter distribution list, requested PR measurement service samples or you belong to a public relations organization or corporate PR department that published your email address. Please share it with anyone you think might be interested. If you would like to see a topic addressed by Out of the Blue, send your request to us at outoftheblue@blue-marble.com. To be removed from the distribution list, use the subscription box in the left frame of the newsletter.

Privacy statement: We will not share your name or contact information with anyone for any reason without your explicit approval in advance.

TELL A FRIEND
Powered by IMN