Out of the Blue: PR Measurement News

Friday, June 13, 2008 Blue Marble Enterprises Wins Second Silver Anvil Award in Five Years   VOLUME 3 ISSUE 10  
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Blue Marble Enterprises Wins Second Silver Anvil Award in 5 Years
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June 13, 2008
Blue Marble Enterprises Wins Second Silver Anvil Award in 5 Years
BlueVision® Media Measurement System Shows Correlation between Media Coverage and Success of 50 Million Pound Challenge Weight-Loss Porgram for African Americans

BlueVision graphic

DENVER For the second time in five years, Blue Marble Enterprises has won the Public Relations Society of America's annual Silver Anvil Award for outstanding public relations programs.

Using its trademarked BlueVision® Media Measurement System, Blue Marble supported State Farm Insurance's public relations campaign for Dr. Ian Smith's 50 Million Pound Challenge by demonstrating the strong correlation between media coverage and participation in the national program to fight obesity among African Americans. To date, challenge participants have lost nearly 2.2 million pounds.

"We found there was a 94 to 96 percent correlation between media coverage and traffic to the 50 Million Pound Challenge Web site (www.50millionpounds.com)," said Blue Marble President Debra Parcheta. "That demonstrated the need to continue generating the local and national media coverage that's been so important to the success of the 50 Million Pound Challenge."

Blue Marble teamed with another insurance company, CIGNA Corp., to win a Silver Anvil Award in 2003. Blue Marble used its BlueVision Media Measurement System to measure the perception of CIGNA by financial analysts, customers, competitors and policy makers.

"State Farm and CIGNA are just two of many Fortune 500 companies that use Blue Marble's BlueVision Media Measurement System to measure and improve the effectiveness of their public relations programs, Parcheta said. A lot of companies think of media measurement as simply collecting and counting news clips. Our BlueVision Media Measurement System helps clients use their media measurements as a management tool to increase the effectiveness of their public relations programs."

About Blue Marble Enterprises and BlueVision Media Measurement System

Blue Marble Enterprises Inc. designs and implements customized databases to help you manage specialized information about your line of business or area of interest. BlueVision is an award-winning media measurement database and a full-service media analysis program that allows you to measure what you need to know from your press coverage.


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