Out of the Blue: PR Measurement News

Sunday, January 20, 2008 Public Relations Measurement Newsletter: Wait 'Til They Count The Votes?   VOLUME 3 ISSUE 5  
CONTENTS
Presidential Politics: A New Winner Every Furlong
Monday Morning Media Minute
Tell The World
SUBSCRIBE

Enter your email address in the box below to receive an email each time we post a new issue of our newsletter:


Add Remove
Send as HTML
 

ARCHIVE
Public Relations Measurement Newsletter: Resolving To Be Flawed
December 21, 2007
Vol. 3 Issue 4
Public Relations Measurement Newsletter: Foolproof Plan For Getting Rich
November 18, 2007
Vol. 3 Issue 3
Public Relations Measurement Newsletter: Sneaky Math -- Calculations For Curious Kids
October 15, 2007
Vol. 3 Issue 2
Public Relations Measurement Newsletter: Turning Blue Over Being Green
September 24, 2007
Vol. 3 Issue 1
Public Relations Measurement Newsletter: Bulletproof the Kids?
August 14, 2007
Vol. 2 Issue 12
Public Relations Measurement Newsletter: iConfess. iDon't Own an iPhone
July 17, 2007
Vol. 2 Issue 11
Public Relations Measurement Newsletter: Is There Any Light?
June 14, 2007
Vol. 2 Issue 10
Public Relations Measurement Newsletter: Barry Bonds' "Remarkable" Feat
May 14, 2007
Vol. 2 Issue 9
Public Relations Measurement Newsletter: Ponyhawk and Earplugs-Reviving My Singing Career
April 20, 2007
Vol. 2 Issue 8
Public Relations Measurement Newsletter: Bringing Back The CEO
March 23, 2007
Vol. 2 Issue 7
Public Relations Measurement Newsletter: War of Words
February 28, 2007
Vol. 2 Issue 6
Public Relations Measurement Newsletter: Dinner of Champions
February 22, 2007
Vol. 2 Issue 5
Public Relations Measurement Newsletter: Jerradamus
January 23, 2007
Vol. 2 Issue 4
Public Relations Measurement Newsletter: Do You Hear What I Hear?
December 12, 2006
Vol. 2 Issue 3
Public Relations Measurement Newsletter: Viral: Virtual, Voracious and Vital
October 21, 2006
Vol. 2 Issue 2
Public Relations Measurement Newsletter: Read 'Em and Weep
September 14, 2006
Vol. 2 Issue 1
Public Relations Measurement Newsletter: The Sweet Smell of Diapers
August 11, 2006
Vol. 1 Issue 9
Public Relations Measurement Newsletter: Who Do You Love?
June 1, 2006
Vol. 1 Issue 8
Public Relations Measurement Newsletter: Goose Me!
April 25, 2006
Vol. 1 Issue 7
Public Relations Measurement Newsletter: Some Animals Eat Their Young
March 19, 2006
Vol. 1 Issue 6

[MORE]
USEFUL LINKS
Public Relations Measurement
Promotions
Other PR Topics (not measurement)
January 20, 2008
Presidential Politics: A New Winner Every Furlong
It's Mitt HuckaHillaBamaCain By A Nose
http://www.blue-marble.com/
by Jerry Brown

horse_race

Will the real frontrunners please stand up? Better yet, will the pundits sit down and chill out?

I don't know about you, but I'm having trouble keeping up with who's winning this year's presidential races.

I think that’s great. I'm enjoying the fact that we have real races for both nominations. It's like watching a horse race that goes down to the wire. And a good reminder to our politicians and pundits that we, the little people, are still here. And voting. Not necessarily the way we’re "supposed" to.

Changing Socks Every Furlong

The pundits? If they were calling the Kentucky Derby, there'd be a new winner every other furlong. These guys come up with a new frontrunner more often than I change my socks. I change socks at least once a day. Maybe we should wait for one of the candidates to cross the finish line. Or maybe I should change socks less often.

Remember six months ago when the pundits said John McCain was done? It was a reasonable assumption. He was broke and lost all of his top staff. Now he's back.

Hillary_Obama_Bill

A few months ago many of the pundits were ready to hand the nomination to Rudy. Then he skipped the early contests and put all his chips on Florida. So, he's done. Or so the pundits are saying this week.

Before Iowa it was Hillary and I'm not sure who. After Iowa, it was Huckabee and Obama. Hillary was done. Pack her bags. But the voters in New Hampshire missed the memo about how they were supposed to vote. They picked Hillary and McCain. And we had two new "frontrunners."

But that's old news. Hillary got clobbered in South Carolina and the Huckaboom appears to be turning into a Huckabust. I wonder what next week will bring.

In fairness, things do seem to be settling down a bit. And my socks are getting a little ripe. It appears a good bet -- for now -- that Hillary or Obama will get the Democratic nomination. The question is which one. The pundits are split almost evenly. But during the brawl in South Carolina they were paying more attention to Bill than either of the candidates.1 It's tough out there.

Hillary_Obama

A lot of the political commentators would like to see Hillary and Obama on the same ticket. A woman and a black man. How's that for change? They just can't agree on which one they'd like to see at the top.1 That's okay. They may not realize it yet, but it's not their choice. At least I'm hoping we, the people, still get to vote. I'm planning to spend an evening at our caucus here in Colorado offering my two cents' worth.

Spinning Faster Than The Candidates

I have this mental image of the pundits as weather vanes, microphones in hand and with a different candidate coming into view each time they face a different direction. It's Hillary and Rudy. No, McCain and Obama. No Huckabee and . . . well you get the idea. Those guys must all be dizzy by now. They're spinning faster than the candidates.

All the polling and punditry would be funny, except it matters. It affects how much media space each candidate gets, how much money they can raise and how many votes they get. We play this game over and over. Will we ever learn just how silly it is? Probably not.

So, if you can’t beat 'em, I say join 'em. Jerry the Pundit. Who will we be voting for in November? As I see it, it'll be Huckabama versus Giullary. And the winner? Ron Kucinich, of course. Or will it be Dennis Paul? Forget you heard it here first.


1Google News, 12/26/2007 - 1/25/2008.


ABOUT THE AUTHOR Jerry Brown committed journalism for 20 years, but received a full pardon. He's been practicing public relations for more than 20 years and plans to keep practicing until he gets it right -- which he hopes takes a long time because he likes what he does. He specializes in strategy and message development, media relations and media training and writing (news releases, annual reporters, collateral, etc.). He also writes the Monday Morning Media Minute, a free weekly media tip distributed by e-mail. You can reach him at jerry@pr-impact.com / 303-781-8787.



[PRINTER FRIENDLY VERSION]
Published by Blue Marble Enterprises, Inc.
Copyright © 2008 Blue Marble Enterprises, Inc.. All rights reserved.

What is this? This is an e-mail newsletter to inform you of ideas, products, services and trends in PR measurement. The intent of this newsletter is to inform or provoke thought in a humorous way.

Why did you get it? Out of the Blue news is intended to be for interested professionals in the business of public relations. You received this message because you have asked to be on the Blue Marble Enterprises Newsletter distribution list, requested PR measurement service samples or you belong to a public relations organization or corporate PR department that published your email address. Please share it with anyone you think might be interested. If you would like to see a topic addressed by Out of the Blue, send your request to us at outoftheblue@blue-marble.com. To be removed from the distribution list, use the subscription box in the left frame of the newsletter.

Privacy statement: We will not share your name or contact information with anyone for any reason without your explicit approval in advance.

TELL A FRIEND
Powered by IMN