Out of the Blue: PR Measurement News

Tuesday, December 22, 2009 Public Relations Measurement Newsletter: Season's Tweetings   VOLUME 4 ISSUE 9  
CONTENTS
Season's Tweetings: Santa Goes High Tech
Monday Morning Media Minute
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December 22, 2009
Season's Tweetings: Santa Goes High Tech
Whatever happened to milk and cookies?
www.blue-marble.com
by Jerry Brown

Twitter Santa

Seasons tweetings. And happy high tech.

Santa's so wired into Twitter this year that he may twip over himself. Whatever happened to milk and cookies?

Twitter Bells, Twitter Bells, Twitter all the way

Santa has several Twitter accounts that I've found, without looking very hard. I suspect there are more.

At SantaClaus25, for example, there's a link that lets you arrange to have Santa call your kid(s). It's not cheap, though. Prices start at $22.95 for a 3-5 minute “basic” call with one kid on Dec. 23 and skyrocket up to $125.95 for a “deluxe” Christmas Day call to three kids from the Jolly Old Elf. A "deluxe" call lasts seven to nine minutes.

You wouldn't begrudge giving the guy a chance to make a few extra bucks on the side, would you? Times are tough. Even for Santa. And I think a part of the money goes for reindeer food. Or maybe it's eggnog.

But for those prices, you'd think we'd get SantaClaus1. And shouldn't he be sleeping it off by Christmas afternoon? Not only that, but I'm thinking there could be some pretty embarrassing calls on Christmas Day if the old guy messed up with what he left under the tree.

If a call from Santa is too steep for your budget, you can go to Text Santa and arrange for your child to receive three personalized text messages from Santa. The prices start at $3.99. And $1 per “transaction” goes to the March of Dimes.

There's Chat with Santa that provides a live Webcast where you can talk to Santa and play Internet games with him. That’s just $2.95 a day. Or, for free, you can go to Portable North Pole to create a personalized video message from Santa to the person of your choice.

Santa Revenue on Twitter

"One of the big questions my clients have about using social media is, 'Does anyone get any revenue from this?,'" says measurement wizard Deb Parcheta of Blue Marble Enterprises. "Driving folks to a URL where a product or service can be purchased is one way that companies improve sales using social media tactics. But, if you want followers to amass at your tweet site, driving people to a URL where free services are offered, gets you seven times the exposure."1

Putting words into Santa's mouth. There's an App for that.

Talking to Santa? Of course, there's an App for that on iPhone. For just $1.99 at your friendly iPhone app store, you can get Santa Message 2U, that lets you record a personalized message and then turns your voice into the voice of Santa himself. You, too, can put words into Santa's mouth.

Or you can be the Twitter Santa, if you like. At SendSocial, you send parcels to your friends on Twitter, even if you only have their Twitter address and not their street address. SendSocial uses an intermediary to contact the person you want to send a gift to and lets them know you have a gift for them. Then they can decide whether to fork over their address to the delivery service.

Somehow that just sounds creepy to me. And having someone turn down a gift from you so they don't have to give an address to a delivery service must be the ultimate rejection. Why would I want to give a gift to someone who won't give their address directly to me?

NORAD will be doing its annual Santa tracking again this year -- with a new wrinkle. They'll be putting their updates on Facebook, Twitter, Flickr and YouTube. YouTube should be interesting. Will we get to see old Santa landing on a rooftop?

So, I guess I won’t write my usual letter to Santa this year. With all the Twittering and Facebooking and personal calls, he probably doesn't have time to check his mail. Sigh.


1Online and Twitter data from 12/1/2009 - 12/22/2009.


ABOUT THE AUTHOR Jerry Brown committed journalism for 20 years, but received a full pardon. He's been practicing public relations for more than 25 years and plans to keep practicing until he gets it right -- which he hopes takes a long time because he likes what he does. He specializes in strategy and message development, media relations and media training and writing (news releases, annual report, collateral, etc.). He also writes the Monday Morning Media Minute, a free weekly media tip distributed by e-mail. You can reach him at jerry@pr-impact.com / 303-781-8787.



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