Business Growth Alliance, LLC

Powering Business ResultsSM


July 2007  
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Sales and Marketing Edition

Asher Training and The Pursuit Group:
A Powerful Combination


BGA Founding Members include Asher Training and The Pursuit Group, two nationally-recognized providers of sales and marketing improvement expertise. The combination of services provided by Asher Training and The Pursuit Group are KEY INGREDIENTS for the growth and success of family-owned and middle market companies. This issue of the BGA Newsletter focuses on sales and marketing best practices, which can drive revenue growth for middle market companies.


 
Featured Articles
Are Your Sales People Properly Focused?
How to manage a key difference between TOP and AVERAGE performers.
by John Asher, Asher Training

Top performing sales organizations are better than others at focusing resources on the right opportunities. One of the best thinkers we know on this subject is John Asher, Affiliate Board Member of BGA and CEO of Asher Training. Inside, learn the Focus Formula and how to apply it to your sales organization.


CLICK HERE TO READ MORE
 

Is Your Website Ready for its New Role in the Sales Cycle?
Why it has become more critical to your bottom line than ever.
by Josh Stailey, The Pursuit Group

We all know the Internet has changed business-to-business sales and marketing. But few companies realize how forcefully customers have used it to re-engineer their buying process. Josh Stailey wants to help you make sure your website is up to the challenge.


CLICK HERE TO READ MORE
 

The Five Factors of Top Salespeople, and the Top Four Sales Mistakes
by Johh Asher, Asher Training

The biggest sales problem for most companies is finding competent Salespeople. Inside, John Asher explains the Five Factors that all Top Salespeople need to be successful and some of the common mistakes that sales-challenged organizations often make.


CLICK HERE TO READ MORE
 

The New Power of Video as a Marketing and Sales Tool
Now it's accessible, affordable and worth a serious look.
by Josh Stailey, The Pursuit Group

Video isn’t new, but there’s never been more reason to consider its role in your marketing and sales. With an abundance of high speed connections and new production technologies, video is more accessible and affordable than many traditional options. But before you turn the cameras on, read Josh Stailey’s tips.


CLICK HERE TO READ MORE
 
BGA Sales Presentation of the Month

8 Great Ways Marketing Can Contribute More to Sales Success


     by Barry Rosen, The Pursuit Group

 
BGA Sales Tip of the Month

Scheduling Sales Calls


                 by Asher Training
[SALES TIP]
 
www.bgallc.net


    Powering Business ResultsSM

BGA is a national affiliate network of seasoned, professional services firms, which are dedicated to providing growth advisory and investment banking services to family-owned and closely held, middle market companies and their principals. In addition to their core growth advisory and investment banking services, BGA Member Firms collaborate to address the strategic growth; capital formation; owner liquidity; sales and marketing best practices; sales cycle optimization; intellectual property licensing, acquisition and transfer; strategic sourcing and supply chain improvements; and governance needs of such businesses and their owners.

In This Issue
Are Your Sales People Properly Focused?
Is Your Website Ready for its New Role in the Sales Cycle?
The Five Factors of Top Salespeople, and the Top Four Sales Mistakes
The New Power of Video as a Marketing and Sales Tool
Spotlight

BGA is a Proud Corporate Sponsor of PathNorth, LLC



For more information on PathNorth, LLC, Click Here


 
Interview

John Asher, CEO of Asher Training, was recently interviewed by:   

Gerhard Gschwandtner from:



To view the interviews, please click on the video links below: 

Effective Sales Training -      Runtime: 5:15

Hiring and Testing -      Runtime: 6:02


 
Survey Results


THE PROOF IS IN THE NUMBERS: A RECENT SURVEY SHOWS HOW WEBSITES FACTOR INTO PURCHASING DECISIONS

[SURVEY RESULTS]
 
Turn more leads into Sales?

 
Aptitude Testing

Did you know? Asher Training offers companies the ability to perform aptitude assessments for sales, sales management and customer service positions for existing and potential employees with the Craft Personality Questionnaire (CPQ). To learn more about the CPQ, click here.


 
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