Sales & Marketing Best Practices Edition II
January 2008  
Forward to a Colleague

Happy Holidays from Business Growth Alliance, LLC

On behalf of our Affiliate Members and Board of Directors, the BGA Executive Team would like to offer our best wishes for a safe and happy holiday season. We are looking forward to 2008, and we will continue to bring you more relevant and informative articles on a monthly basis. For our final issue of 2007, please enjoy some of the articles from our Sales and Marketing Affiliate Members.

Thank you for reading our Newsletter.

Featured Articles
31 Easy Ways to Lift Your Company's Sales Performance in 2008
Take a "bite-sized" idea a day to make January a killer month.
by Barry Rosen and Josh Stailey, The Pursuit Group

Winter is the perfect time for quick and easy projects, and we've come up with a bunch to give your top-line an exciting new look. Inside are 31 bite-sized ideas - one for each day in January - that can really make a difference.


CLICK HERE TO READ MORE
 

Are Salespeople Born or Made?
Getting the Right People on the Right Seats on the Bus.
by John W. Asher III, CEO, Asher Training

Over sixty correlation studies show natural aptitude is the most significant factor in predicting sales success.  In this article, John Asher shows hiring managers why assessing aptitude (natural talent) is so important when hiring sales people.


CLICK HERE TO READ MORE
 

Hunters or Farmers...What Kind of Sales Reps Should You Have?
New observations on an old question.
by Barry Rosen and Josh Stailey, The Pursuit Group

Some want hunters; sales reps who bring in new customers, turn them over to a service team and return to the jungle for the next “kill”. Others want farmers; reps who also manage the customer relationship. What’s best for you? Changing market conditions may make that a question worth revisiting.


CLICK HERE TO READ MORE
 
Sales Presentation of the Month

   8 Great Sales Initiatives You Can Complete in One Day


 
Sales Tip of the Month

   How to Convince Every Employee That They Can HELP SELL


[CLICK HERE TO READ THE SALES TIP]
 
In This Issue
31 Easy Ways to Lift Your Company's Sales Performance in 2008
Are Salespeople Born or Made?
Hunters or Farmers...What Kind of Sales Reps Should You Have?
Spotlight


BGA is a Pround Sponsor of:




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Upcoming Events


BGA Affiliate Board Member, John Asher will be hosting a series of public sales seminars titled "Selling Excellence" in a city near you! Click Here to learn more.

PathNorth's next semi-annual gathering is: January 14-15, 2008 in New York City. For more information, please contact PathNorth at 202-467-2079 or visit www.pathnorth.com.  



 
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