The dictionary defines vision as a “vivid, imaginative conception or anticipation; the stated aims and objectives of a business.” While we think and know it is important to have an identified and shared vision, it is dually important that, while on the way to achieving that vision, we continue to do the small things that set us apart from others in our industry.

Do you know what the difference is between us, a smaller locally-owned community bank, and a large national bank chain such as PNC, Bank of America or Chase? While they claim they have more bells and whistles, the major differences are minimal. Yes, we offer online banking, eStatements, online bill pay, 24/7 access to your account, business services, loans and a whole slew of additional services, just like our competitors, but our major distinction is our truly outstanding customer service—built on us knowing you.

When you call Better Banks, you are greeted by a friendly operator in lieu of a recorded message; you are promptly directed to the proper person and/or department and will not spend the next 10 minutes caught up in the aforementioned recorded mess. Our service is provided by someone who knows your name and not just your account number and balance.

Since its inception in 1898, Better Banks has existed to provide you with the essential banking components you require, while offering a level of service and personal attention that is truly unmatched. A former White House correspondent, associate editor of Fortune magazine, professor and writer known for his work discussing corporate revolution, Alvin Toffler, penned the following quote: “You've got to think about big things while you're doing small things, so that all the small things go in the right direction.”

As we begin a new year and continue to develop products that drive us to the forefront of our industry and provide you with the latest innovations that enhance your banking relationship with us, we also remain committed to doing the small things well. Our vision for the future is one that cannot be accomplished without your patronage. Positive interaction with our customers remains our number one priority.

While we seek to implement new products and services, please be assured that your satisfaction with us is of the utmost importance. Our doors are open and we welcome you in to talk about how we can partner with you to ensure our vision for financial success aligns with yours. Folks are always telling me not to sweat the small stuff. But sweating the small stuff makes us who we are. We care about the “small” stuff, and while it may seem insignificant to others, it is not to you or to us…it is all part of the big picture or vision—our aims and objectives.

Thank you for letting us show you a better way to bank.

Steve E. Backlund