Trade Show Tip
Quick Tips for Staff at Trade Shows...
www.tsnn.com
by Julia O'Connor
JULIA SAYS…This is a great source for both experienced and newbie staff on the show floor. The experienced guys will say…Geez, I already know that…but that’s a new idea. The newbies will thank you for giving them quick and easy-to-absorb tips without the lecture.
The compilation of Quick Tips is in Exhibitor magazine’s Online section.
READ MORE AT…
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Industry Trade Shows
by Tiffany Noel
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Southern Review News
News about bookstores, publishing, marketing and promotion
www.anvilpubl.com
Noel Griese
For more breaking news from the book barons and more industry news, read on!
[FULL STORY]
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Industry News
Albert Whitman Celebrates 90 Years
www.albertwhitman.com
This year Albert Whitman & Company celebrates 90 years of publishing “Good Books for Children.” “We want to say thank you to our many customers, friends, and families who have helped us achieve this milestone,” said Michelle Bayuk, director of marketing. “We are very proud of 90 years of independent children’s book publishing.” Albert Whitman is well-known in the book industry for its Boxcar Children’s series, which is the foundation of its business. The company is co-owned by John Quattrocchi, president and Pat McPartland, director of sales. Read On!
[Full Story]
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Minding The Store
MORE MARKETING FOR TOUGH TIMES
By Mark J. Zobrosky
A growing number of national chains are resorting to across-the-board discounts to bring customers into their stores. As the recession continues those discounts keep growing--from 20 or 25 percent off to 40, 50, and more. Another common offer is "Buy One, Get One..." at half off or free. Or "10 to 15 Percent Off Already Reduced Prices." I recently received an email offer from a very well respected menswear chain of "40 to 60 percent Off Everything in Stock" from its web site. As you have probably noticed in recent years, customers have come to expect buying the things they want at a discount. And it is likely that as they get used to buying at 40, 50 and 60 percent off, they will be quite resistant to going back to higher prices when the recession is over.
It is my contention that retailers need to start looking for innovative ways to get customers into their stores. Read On!
[Click Here]
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In The News
by Tiffany Noel
Hachette Creates Speaker’s Bureau, Publishing Program for Amazon, ABA Names New Board Directors, SBA Chief of Staff to Speak at BEA, Amazon Moves to Text Books and more. Read On!
[FULL STORY]
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GABBS University is Coming!
www.anvilpubl.com
by Noel Griese
The Great American Bargain Book Show (GABBS) Authorship 101 Seminar, "How To Become a Successful Author," will be held in Boston, August 21, 2009 at the Hynes Convention in conjunction with GABBS. The Official host hotel is the Sheraton Boston, with indoor access to Hynes Convention center. For more information on the agenda, including faculty, topics and times, click on this link: http://anvilpub.net/gabbs_university.htm. GABBS is an overstock, remainder and value book show that is making its debut in Boston this year. In past years it has been held in Atlanta, GA and is the sister show to the Spring Book Show.
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