U.S. retailers and wholesalers will send 158 billion marketing e-mails this year, a number likely to grow 63% to 258 billion in 2013, according to Forrester Research Inc.  At the same time, consumers are growing weary of the number of marketing e-mails they receive: 77% of online consumers say they receive too many - Read On!
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Here is an excellent article from Bookselling This Week. Carol Horne of Harvard Book Store, Casey Coonerty Protti of Bookshop Santa Cruz, and John Hugo of Andover Bookstore share their tips for marketing when money is tight and the holiday season is fast-approaching. Key among their recommendations is getting the message out that books are a great gift value. To read more click here: http://news.bookweb.org/6340.html