eMarketer, an excellent online ezine for research and analysis on digital marketing and media and internet market trends, predicts that advertisers in the US will spend $24.9 billion online this year. This estimate represents an increase of 17.4% over 2007. "Even as the potent mix of a misfiring economy and consumers' changing media habits shave advertising dollars from traditional venues, such as newspapers and television, Internet ad spending will continue to grow rapidly," said David Hallerman, senior analyst at eMarketer.
Hallerman said the increased digital ad spending is coming out of traditional media budgets.With TV ad spending set to increase by 7.1% in 2008 to $72.6 billion, eMarketer predicts such spending will actually shrink in 2009 by 2.6% before resuming 1% to 2% growth in 2010 and 2011. Newspapers are taking an even harder hit. Borrell Associates predicted in March 2008 that newspaper ad spending in the US would fall from $50.8 billion in 2007 to $45 billion in 2012. (Source:
emarketer.com)
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