Issue 7   April 21, 2003 VOLUME 1 ISSUE 7  

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Freight Tip
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Freight Tip
 
When receiving freight always, always inspect the skid, count the boxes and note any damaged merchandise on the bill of lading BEFORE signing that same bill of lading. The driver should also sign before leaving the premises

 
Did You Know?
 “To strike while the iron is hot” has come to mean missed opportunities because of bad timing.
If the blacksmith failed to swing the hammer while the metal on the anvil was still glowing, nothing would do but to start up the forge and reheat the iron.  Time was wasted, opportunity missed, and effectiveness was lost if the iron was not struck at the appropriate time.  The use of the term is recorded as far back as 1386 in Chaucer’s Canterbury Tales. Source: Gallahad Books, 1993.

 
Industry Interview


John Alden, HarperCollins Publishers
 
John Alden likens his role as Sales Manager for Overstock at HarperCollins Publishers to being “a kid in a candy store.” Since the New York-based subsidiary of News Corporation is one of the leading English-language publishers in the world, Alden, a voracious reader, has access to unlimited titles. Unfortunately, handling overstocks for all of the publisher’s divisions except one, Zondervan, limits his free reading time. Recently Alden graciously shared a few of those free moments with Bargain Book News to discuss his role at HarperCollins and his views on the business.
READ ON!

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Minding The Store
Coaching


Last issue we discussed the first steps of COACHING: how to open the coaching conversation and how to state the objective of the conversation clearly. Remember, the National Retail Foundation says that training that is not reinforced in a significant way for your associates will be lost 85% of the time! This week we will cover the second and third steps involved in Coaching your staff.

The second step is to: ASK FOR DETAILS OF THE STEPS WHICH THE PERSON YOU ARE COACHING HAS USED RECENTLY.  Read On!
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In the News . . .

This issue's In The News includes:

-February sales
-Ideal Books
-Spring Arbor
-Multnomah


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Industry Trade Shows
Upcoming Trade Shows. Read On! 

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ARCHIVE
Issue 6, April 2003
March 17, 2003
Vol. 1 Issue 6
Issue 5, March 11, 2003
March 7, 2003
Vol. 1 Issue 5
Issue 4
February 18, 2003
Vol. 1 Issue 4
Issue 3
February 3, 2003
Vol. 1 Issue 3
Issue 2, January 2003
January 20, 2003
Vol. 1 Issue 2
Issue 1, January 2003
November 1, 2002
Vol. 1 Issue 1
Published by Larry & Valerie May
Copyright © 2003 L. B. May & Associates. All rights reserved.
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Trade Show Tips
Trade Show Tip:  Furniture and accessories at a trade show can make your booth more inviting. Round tables with comfortable chairs on a carpeted floor can provide a warm atmosphere to potential customers in need of rest.  Comfort can relax defense mechanisms of buyers that are overloaded with information.  Your casual, relaxed and warm atmosphere can help “push” them your way.

 



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