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Trade Show Tips
www.TradeShowTraining.com
by Julia O'Connor
A. Just plain no. A sad-looking display is a reflection on how important you think your company is. Training can make you more effective, but it can’t overcome a neglected image.
Conversely, a new and expensive exhibit cannot overcome an inexperienced or pushy sales staff, a lack of purpose or that infamous I-don’t-care attitude. Don’t put all your exhibit money into the exhibit. A sharp exhibit is important to get people to your space, but it’s people who make the contact – and the contract.
More questions and answers next issue. For more tips on the power of 1-to-1 marketing read The Trade Show Reader by Julia O’Connor available at her website: http://www.TradeShowTraining.com
[PRINTER FRIENDLY VERSION]
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