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Trade Show Tips
www.TradeShowTraining.com
by Julia O'Connor
Q. We have had sessions on how to sell and follow-up. What is so different about trade shows?
Trade shows are a completely different environment. The time is compressed, the expectations are high (sometimes too high), and you’re constantly on stage meeting strangers. What happens when you get back to your office? Well, you have to follow-up leads as well as do your regular work. The more you know about this unique marketing opportunity, the more comfortable and successful you will be.
Q. We’re just going to a show to walk the aisles. Why do we need training?
Are you a good spy? What are you looking for? Do you know trade shows are the best source of market intelligence about your industry, new products, new processes, new suppliers, new partners, new reps, new employees and new competitors? Training can help you be more aware of your surroundings, narrow your search categories, focus on your targets and be open to new opportunities.
More questions and answers next issue. For more tips on the power of 1-to-1 marketing read The Trade Show Reader by Julia O’Connor available at her website: http://www.TradeShowTraining.com
[PRINTER FRIENDLY VERSION]
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