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June 26, 2003
Trade Show Tips
www.TradeShowTraining.com
by Julia O'Connor
This week we will continue with Tips for improving what people see:
Computer Monitors? Do not make me lean over a low table to see a small screen.
Laptops are difficult to read, especially if you’re using regular text size. Make a special program just for the show with larger text, simple graphics.
- When possible, use a large monitor or plasma screen.
- Raise the screen up to eye level. Use a 40 inch high table or podium. If you only have a 30 inch high table, put the monitor on a box draped with flame retardant, or don’t use a computer presentation at all.
Food & Drink? Never in the booth. Period. Your guest may indulge but the staff never has food or drink in the booth. Understand that you will need to eat and replenish your fluids. Plan your refreshment time around your booth duty time but never in the booth.
Cell Phone? Never in the booth. Period. I don’t know if you’re doing business or making a date, but you’re busy and I won’t interrupt you. Step out of the booth. Put the ringer on buzz or, best yet, turn it off completely. Your attention should be on me, the potential client.
At Your Back? This occurs more often than you think and you seldom do this consciously. You and a visitor walk around in a circle, and it winds up that the visitor is looking at the aisle and you’re looking at your exhibit. That’s backwards. Always face the aisle, or stand sideways. You want the visitors to look at your exhibit while you’re talking to them.
Remember – at a trade show you’re on stage the entire time. From the time you leave your home until you return, you are the company. Represent your company professionally. Be proud of your firm and make your company proud of you.
For more tips on the power of 1-to-1 marketing read The Trade Show Reader by Julia O’Conner available at her website: http://www.TradeShowTraining.com
[PRINTER FRIENDLY VERSION]
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