Here are Trade Show Tips for improving what people see:
 
Name badges?  This is so simple and so important. Put that name badge on your right side, near your collar bone. Why? We shake hands with our right hands and our eyes travel up the arm. Trade shows are professional events. I don't want to see that name badge on the left lapel, your sleeve, your chest, your waist or your butt.  If you use a lanyard (badge on a necklace), put a knot in the back and pull it up closer to your face.  The purpose is to have your name nearest to your visitor's sight of vision and your face.
 
Literature? I don't want to see everything your company has ever printed piled up and/or thrown on a table. Don't bring it all. Save something to send later. Save a tree or two in the process. Put it in stand-up literature holders. Make it appealing, not appalling.
 
Graphics on the Display? If you have full-length graphics on your exhibit, don't put a table across the front. I call that the great barrier reef. Move the table to the side. I want to see your entire message.
 
 
For more tips on the power of 1-to-1 marketing read The Trade Show Reader by Julia O'Conner available at her website: http://www.TradeShowTraining.com