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Trade Show Tip
www.springbookshow.com
Trade Show Tip: Statistics show that 80%, that’s right, 80% of contacts made at trade shows are never followed up. Return on investment (ROI) increases dramatically when contacts become customers. Consider spending the day after the show organizing business cards and orders so that follow up can be quick and effective. Just following up on 2 additional contacts out of every 10 will double what most vendors do. It’s worth the effort.
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Industry Helps
.gif) Freight Tip
When receiving freight always, always inspect the skid, count the boxes and note any damaged merchandise on the bill of lading before signing that same bill of lading. The driver should also sign before leaving the premises.
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Trade Show Tip
www.springbookshow.com
Trade Show Tip: Statistics show that 80%, that’s right, 80% of contacts made at trade shows are never followed up. Return on investment (ROI) increases dramatically when contacts become customers. Consider spending the day after the show organizing business cards and orders so that follow up can be quick and effective. Just following up on 2 additional contacts out of every 10 will double what most vendors do. It’s worth the effort.
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Industry Lingo
 Remainders: people often use the term “remainders” to encompass the bargain book industry as a whole. The original term represented books that “remained” in the warehouse. A publisher may have printed 20,000 copies of a book and sold 10,000 copies. The 10,000 that never left the warehouse were called “remainders.” These books are typically boxed and in pristine condition and generally sold to wholesalers, or large chain stores by a bid list.
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