Issue 1, January 2003   VOLUME 1 ISSUE 1  
CONTENTS
WELCOME!
Why Knoxville Tennessee?
Industry Interviews
In The News . . . . .
Trade Show Tip
iUniverse Reaches 750,000 Milestone For Number Of Books Printed AndSold
November 5, 2001
iUniverse Reaches 750,000 Milestone For Number Of Books Printed AndSold
Company's Technology Fuels Largest Number Of Self-PublishedPrint-On-Demand Books

Nov 05, 2001--CAMPBELL, CA --INTERNET WIRE

On the heels of receiving $18 million in funding, iUniverse, the leading provider of publishing technology solutions, confirmed today that the company has reached another milestone with individual authors by printing and selling over 750,000 books - more than double of any other self-publishing provider. With 10,000 titles in its system, iUniverse is changing the publishing landscape with its on-demand publishing technology.

"We're breaking down the traditional barriers to publishing," said Lynn Zingraf, general manager of iUniverse author services. "We're leveraging the Internet and our technology to turn manuscripts into professional-quality books ready for sale. Our technology gives everyone the opportunity to get published."

How It Works

iUniverse's unique technology levels the publishing field by giving everyone equal opportunity to share their stories and print as many or as few books as they desire. In a matter of weeks they can have a professional quality book with an ISBN number in their hands. The print-on-demand element of iUniverse's technology makes this possible. On-demand publishing allows books to be printed and bound one at a time, economically and quickly.

The technology also gives authors control over their work - from submission to cover design to production. Once the book is published, iUniverse offers the most comprehensive distribution available through tens of thousands of bookstores and online retailers.

Authors Hit It Big

The success and industry recognition awarded to iUniverse authors is a testament to the validity and quality of these self-published works. iUniverse author Ralph Fertig reached number four on The Los Angeles Times Bestsellers list for his self-published, print-on-demand book titled "Love and Liberation: When the Jews Tore Down the Ghetto Walls." For others, their self-published works have caught the attention of large-scale publishers. iUniverse author Ruby Ann Boxcar self-published "Down Home Trailer Park Cookbook" and was recently picked up by Kensington Press.

"We're pleased to now publish Ruby Ann Boxcar's Down Home Trailer Park Cookbook from iUniverse," said Paul Dinas, editor-in-chief, Kensington Press. "This should be a testament to the power of iUniverse's publishing technology - it gives people an opportunity to get published and get noticed. iUniverse represents a wealth of new talent and unique books that might not otherwise exist. For us, it's more attractive to acquire a book rather than a manuscript."

iUniverse believes successes like this will continue to fuel the rise of self-publishing and print-on-demand, as well as the company's aggressive growth. "We're getting an increased number of inquiries from large publishing houses about our titles," added Zingraf. "This is proof to us that our technology is making a difference. Either through iUniverse or its partners, individuals have an opportunity to realize their dreams - to see their book in print. We're bringing the power of publishing to the masses."

About iUniverse

iUniverse is a publishing technology solutions provider that puts the power of publishing into the hands of individuals and companies, and brings innovation and new efficiencies in book production to publishers. The company's unique technology eliminates the traditional barriers to publishing and allows both individuals and companies to publish and distribute professional quality books and documents - on demand, in print or electronic format. The company has a wide range of customer and partner relationships with industry leaders including Adobe, Barnes & Noble, Hungry Minds (formerly IDG Books), the American Society of Journalists and Authors (ASJA), and Mystery Writers of America. The company has printed and sold a record 750,000 books from an author base over 8,500 strong. iUniverse maintains operations in Campbell, California; Lincoln, Nebraska; New York, New York; and Shanghai, China. The company is headquartered in Campbell, Calif. For more company news and information, visit www.iuniverse.com.



Contontacts:

Jessica McNulty
Think*Aloud, Inc.
408-524-6257
jessica@thinkaloud.com

Copyright 2001 Internet Wire, All rights reserved.

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Industry Helps

Freight Tip
When receiving freight always, always inspect the skid, count the boxes and note any damaged merchandise on the bill of lading before signing that same bill of lading.  The driver should also sign before leaving the premises.

 
Trade Show Tip
www.springbookshow.com


Trade Show Tip:
  Statistics show that 80%, that’s right, 80% of contacts made at trade shows are never followed up.  Return on investment (ROI) increases dramatically when contacts become customers.  Consider spending the day after the show organizing business cards and orders so that follow up can be quick and effective.  Just following up on 2 additional contacts out of every 10 will double what most vendors do.  It’s worth the effort.

 
Industry Lingo
  
Remainders:  people often use the term “remainders” to encompass the bargain book industry as a whole.  The original term represented books that “remained” in the warehouse. A publisher may have printed 20,000 copies of a book and sold 10,000 copies. The 10,000 that never left the warehouse were called “remainders.” These books are typically boxed and in pristine condition and generally sold to wholesalers, or large chain stores by a bid list.

 
Published by Larry & Valerie May
Copyright © 2002 L. B. May & Associates. All rights reserved.
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