Balise Subaru of Warwick eNews
December 2011
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CONTENTS
Considering Pre-Owned?
Oil Change - Everyday Low Price: $19.95
Balise is Hiring!
Brake Pad Replacement - Everyday Low Price: $99.95
Battery Replacement - Everyday Low Price: $89.95
Preventing and Treating Minor Burns
Auld Lang Green
The Envelope, Please…
Car Care: Caring for Your Timing Belt or Chain
Holiday Flying Without the Stress
Winter Celebrations Around the World
Making a Memorable New England December
Vehicle Profile: The 2012 Subaru Impreza
Vehicle Profile: The 2012 Subaru Tribeca
End of Year Clearance: Every New In Stock Subaru On Sale! Ends January 3rd!
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Balise is Hiring!

Digital Marketing Manager

Please click here to apply!

We’re a large fast growing auto dealer group.  Our corporate office and retail locations are in southern New England.  We spend a lot of money on marketing, including digital. We need an experienced marketing pro to manage our digital marketing and to work with our marketing team to accomplish great things.

Requirements:

You must understand marketing in general and how it applies to the digital world of email, websites, mobile, social media, SEM, display and more. Excel knowledge/experience is a must, as is a basic understanding of Photoshop. You must be able to read and analyze marketing reports on a daily basis and make adjustments to maximize effectiveness and ROI. 

1.  Manage Database Marketing Process, including eNewsletters and eBlasts:

  • Collect monthly offers and promotions for sales, service and parts from General Managers, Service Managers and Parts Managers.
  • Organize and input for eNewsletters and eBlasts.
  • Ensure that outgoing responses to email leads are proper and effective.
  • Analyze and report results, use those results to gain better performance of email marketing.
2.  Manage Company Websites:
  •  Ensure appropriate content is on all websites at all times.
  • Work with managers to provide specials for websites.
  • Organize and develop specials into meaningful advertisements, post ads on websites.
  • Ensure SEO strength for all popular and relevant searches.
  • Update content on regular basis to maintain SEO momentum.
  • Troubleshoot websites and work with vendors to correct problems.
  • Analyze website reports to determine what works, what doesn’t, and make adjustments to maximize results.
  • Analysis includes day to day monitoring of traffic and month to month comparisons of traffic patterns.

3.  Manage Pay Per Click (PPC):

  • Work with PPC vendor to establish budgets and ensure correct model, geographic and competitive keywords are being purchased.
  • Monitor performance of keywords, cost per click (CPC) and click thru rate (CTR).
  • Meet with PPC vendor regularly to review budgets, performance and results.
  • Monitor and adjust to maximize ROI.

4.  Engage with Management:

  • Monitor what works and what doesn’t, then spread what works (best practices) throughout the company.
  • Act as a “smart” technology gatekeeper, review and determine which new types of technology are worthwhile to pursue, which are “shiny objects” that won’t result in the profitable sale of more vehicles and services.
  • Present new ideas and results to management.
  • Proactively seek areas where Digital Marketing can assist other departments in the company.
 
 

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