Digital Marketing Manager
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We’re a large fast growing auto dealer group. Our corporate office and retail locations are in southern New England. We spend a lot of money on marketing, including digital. We need an experienced marketing pro to manage our digital marketing and to work with our marketing team to accomplish great things.
Requirements:
You must understand marketing in general and how it applies to the digital world of email, websites, mobile, social media, SEM, display and more. Excel knowledge/experience is a must, as is a basic understanding of Photoshop. You must be able to read and analyze marketing reports on a daily basis and make adjustments to maximize effectiveness and ROI.
1. Manage Database Marketing Process, including eNewsletters and eBlasts:
- Collect monthly offers and promotions for sales, service and parts from General Managers, Service Managers and Parts Managers.
- Organize and input for eNewsletters and eBlasts.
- Ensure that outgoing responses to email leads are proper and effective.
- Analyze and report results, use those results to gain better performance of email marketing.
2. Manage Company Websites:
- Ensure appropriate content is on all websites at all times.
- Work with managers to provide specials for websites.
- Organize and develop specials into meaningful advertisements, post ads on websites.
- Ensure SEO strength for all popular and relevant searches.
- Update content on regular basis to maintain SEO momentum.
- Troubleshoot websites and work with vendors to correct problems.
- Analyze website reports to determine what works, what doesn’t, and make adjustments to maximize results.
- Analysis includes day to day monitoring of traffic and month to month comparisons of traffic patterns.
3. Manage Pay Per Click (PPC):
- Work with PPC vendor to establish budgets and ensure correct model, geographic and competitive keywords are being purchased.
- Monitor performance of keywords, cost per click (CPC) and click thru rate (CTR).
- Meet with PPC vendor regularly to review budgets, performance and results.
- Monitor and adjust to maximize ROI.
4. Engage with Management:
- Monitor what works and what doesn’t, then spread what works (best practices) throughout the company.
- Act as a “smart” technology gatekeeper, review and determine which new types of technology are worthwhile to pursue, which are “shiny objects” that won’t result in the profitable sale of more vehicles and services.
- Present new ideas and results to management.
- Proactively seek areas where Digital Marketing can assist other departments in the company.
