By grouping offerings from key suppliers into detailed IT solutions and outlining business drivers and market opportunities, Avnet’s SolutionsPath™ Playbooks allow you to quickly build your knowledge about a solution offering. This knowledge will prepare you for a sales call and ultimately generate leads to fuel your pipeline.
Industry analysts are already praising the SolutionsPath Playbooks, complimenting both the concept and Avnet’s vision of solutions distribution. IDC recently stated that "the Playbooks...first tangibly change the conversation from 'How much hardware may I sell you today?' to 'What business problem may I help you solve today?' and second, they [the SolutionsPath Playbooks] move distribution toward a newly coined term by Avnet: 'solutions distribution.” IDC further concluded that "with this action [the SolutionsPath Playbooks], Avnet has become more than a value-add distributor; it has become a true partner enablement engine."*
The Playbooks library, which is already large and constantly growing, focuses on technology markets such as virtualization, security and storage and vertical solutions for the government and healthcare markets. They are part of Avnet’s revolutionary Know-How Center — an online portal that conveniently aggregates all the solutions-driven programs, tools and resources currently available from Avnet into one spot for easy access by partners.
For more information, read the press release, promotional e-mail, or recent IDC article. And be sure to check-out this short, interactive training video on the Playbooks.
* IDC, Avnet Technology Solutions Puts Its Money Where Its Mouth Is at Compass Event, Doc #lcUS21977109, August 20, 2009