Avnet wins best practices award from The Data Warehousing Institute
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| Steve Phillips | As seen in ConnectorSupplier.com -- Avnet Wins Best Practices Award from The Data Warehousing Institute September 2008—Avnet Inc. announced that it received a Best Practices Award in enterprise data warehousing from The Data Warehousing Institute (TDWI). TDWI's Best Practices Awards program identifies and honors companies that have demonstrated excellence in developing, installing, and maintaining business intelligence and data warehousing applications.
“As business intelligence continues to evolve, it becomes more and more imperative that business intelligence/data warehouse practitioners share best practices and lessons learned with the industry,” said Richard Zbylut, general manager of TDWI. “By recognizing and honoring these innovative implementations through the Best Practices Awards program, we hope to provide a platform that fosters information sharing and ultimately the advancement of the business intelligence industry.”
TDWI recognized Avnet for its adaptive data warehousing strategy that meets the needs of the fast-paced technology industry. As part of its data warehousing strategy, Avnet created flexible reporting environments that enable sales teams to create business intelligence reports in minutes, rather than weeks. Avnet also developed a revolutionary data stewardship model, which allows data to be controlled by the subject matter experts within the business.
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Gaining design-chain traction
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| Harley Feldberg | As seen in Industrial Distribution -- Avnet Inc continues to use demand creation—the use of distributor-supplied suites of engineering services to encourage product training and guidance—as an active tool in weathering the stormy economy. “The market continues to be a difficult one, but we are starting to really gain some significant traction in a focus we’ve really been pushing in the last couple of years, which is trying to move a bit up the value chain,” says Harley Feldberg (photo), president of Avnet EM (Electronics Marketing). Feldberg says that Avnet is still a significant, active fulfillment-components distributor but believes that the company has become a leader in demand creation, or what Avnet internally calls “design chain.”
“Demand creation tends to afford you a higher gross margin and a better return. Now, it does require a higher investment because of technical resources and training, but our belief has been for the last couple of years that focusing in that area will help insulate us from these kinds of difficult environments,” he says, pointing to Avnet’s June quarter, which saw total revenue of $4.68 billion increase 10.4% year over year. Avnet EM sales of $2.73 billion increased 10.8% over the June 2007 quarter.
Avnet noticeably turned up its focus on demand creation after its 2005 acquisition of Memec. Much of the reason demand creation is gaining traction in today’s market, according to Feldberg, has to do with volume OEMs (original-equipment manufacturers). “The volume OEMs that drive so much of the global TAM [total available market] ... much of that volume and much of that design is [directly] handled by our suppliers. As that business has moderated, over the last year especially, there has been significantly increased interest on behalf of many of our suppliers to accelerate their efforts and energy into the next year and the mass market. That [acceleration] really leads them back to distribution. Our ability to represent them for their technologies to win design in that mass market is really a big, big part of our success,” says Feldberg.
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New Avnet Canada boss seeks to redefine distie’s role
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| Brian Aebig | As seen in CRN Canada -- Avnet Canada’s new general manager is looking to redefine where the distributor fits into the channel. Brian Aebig said that over the first 90 days from his appointment this week to the top job at Avnet Canada, his primary goal will be to talk to all constituents, both reseller and vendor, and see what they’re looking for from a distributor.
“The 90 day plan that I have, and I’m dedicating the bulk of my efforts to it, is really trying to work with our partner community,” Aebig said. “I want to get a consistent and predictable definition of value – what our partners value and what they’re prepared to reward and compensate us to deliver, and then make sure we’re structured to deliver.”
Aebig, previously director of sales for the distributor’s HP solutions group in Canada and a 17-year veteran at the distributor, replaces Gavin Miller as chief in Canada following Miller’s recent promotion to vice president and general manager of the technology infrastructure solutions group for the Americas. Like Miller before him, Aebig will report to Rick Alvarez, senior vice president and general manager of Avnet Technology Solutions’ HP solutions group in the Americas.
Aebig described his mission as “a big job,” because while he reports he has a good feel for the vendors the distributor works with, he feels he lacks a “consistent and predictable,” view of his suppliers and customers.
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