Delaware Cadillac Saab Subaru eNewsletter
August 2011
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CONTENTS
Pre-Owned Specials
Cadillac, Saab, Subaru, & Kia NEW Car Offers!
Half Price for Mounting and Balancing
Vehicle Profile: The 2011 Kia Optima Turbo
Vehicle Preview: The 2012 Kia Soul
Skin Care, 365 Days a Year
Stand By Me…25 Years Later
Extreme Couponing
Study up on back-to-school Savings
Vehicle Profile: The 2011 Cadillac Escalade
Vehicle Profile: The 2011 Cadillac CTS-V Family
Automaker Exclusive: Saab App
Car Care: Tire Maintenance
Getting Off on the Green Foot
Vehicle Comparison: The 2011 Saab 9-5 vs. the Mercedes-Benz E350
Vehicle Profile: The 2011 Subaru Impreza WRX STI
Vehicle Profile: The 2011 Subaru Outback 3.6R
Cadillac Press Release...
SAAB PhoeniX Concept
Kia Soul And Forte 5-Door
2012 Subaru Impreza
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Cadillac Press Release...
Electric Concept Car Comes to Life as Cadillac ELR
Luxury touring coupe gets extended-range electric vehicle technology
 
DETROIT August 2011 – The innovative Cadillac Converj Concept,a dramatic luxury coupe with extended-range electric vehicle technology, is moving forward as a production car that will be called the Cadillac ELR.
Development of the ELR is just underway, so details on performance, price and timing will be announced later.
The Cadillac ELR will feature an electric propulsion system made up of a T-shaped lithium ion battery, an electric drive unit, and a four-cylinder engine-generator. It uses electricity as its primary source to drive the car without using gasoline or producing tailpipe emissions. When the battery’s energy is low, the ELR seamlessly switches to extended-range mode to enable driving for hundreds of additional miles.
 “The concept generated instant enthusiasm,” said Don Butler, vice president-Cadillac Marketing. “Like other milestone Cadillac models of the past, the ELR will offer something not otherwise present – the combination of electric propulsion with striking design and the fun of luxury coupe driving.”
Cadillac selected the name ELR to indicate the car’s electric propulsion technology, in keeping with the brand’s 3-letter international model naming convention.
The Converj Concept sparked the idea of combining the desirability of a grand touring coupe with electrification, said Ed Welburn, GM vice president, Global Design.
“There’s no mistaking it for anything but a Cadillac, an aggressive, forward-leaning profile and proportion showcases a uniquely shaped, modern vision of a personal luxury 2+2,” Welburn said.
Cadillac also recently announced it will add two new vehicles to its product lineup in 2012, the XTS large luxury sedan and an all-new luxury compact sedan codenamed ATS.

More information on Cadillac can be found at media.cadillac.com.

 

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