New Orleans, LA – The National Automobile Dealers Association (NADA), a trade group founded in 1917 that represents new-car and -truck dealerships, returns to New Orleans to kick off its 100-year anniversary.
The 2017 NADA Convention and Expo – the world’s largest international gathering of franchised car dealers and automotive industry professionals – will be held at the Morial Convention Center from Jan. 26 to 29. The four-day event will attract more than 23,000 attendees, which includes car dealers from 36 countries.
There are nearly 600 companies exhibiting at the Expo, which occupies 700,000 square feet of floor space at the convention center.
An all-star line-up of keynote speakers includes: Ford Motor Company President and CEO Mark Fields; motorsports legends Roger Penske and three-time Indianapolis 500 winner Helio Castroneves; NADA chairmen Jeff Carlson and Mark Scarpelli; inspirational speaker, Amy Purdy; and Grammy-nominated comedian and New York Times best-selling author, Jim Gaffigan.
Dealers and their managers will attend franchise meetings, workshops and numerous networking opportunities, as well as shop the expo floor.
The NADA convention last met in New Orleans in 2014 and this year’s convention marks the 12th time the city has hosted the convention since 1973. The economic impact of the 2017 NADA convention will exceed $28 million.
THURSDAY, JAN. 26
NADA kicks off its centennial celebration with NADA100 Carnival at Mardi Gras World, on Thursday, January 26. The invitation-only event includes performances by Foreigner, Cowboy Mouth and local New Orleans Jazz favorites, and features the city’s top cuisine.
FRIDAY, JAN. 27
The NADA convention’s opening session on Friday, January 27, in the Great Hall at the convention center features the 72-piece Louisiana Philharmonic Orchestra.