Norfolk, VA – Dominion Dealer Solutions announced rcently the launch of an omni-channel digital solution to drive both traffic and revenue for a dealer’s fixed operations.
Dealers now enjoy consistency in fixed operations data content, messaging and reporting across Dominion’s email marketing, direct mail marketing, search, social advertising, and reputation management solutions. In addition to omni-channel digital solutions, Dominion offers a dedicated, single point-of-contact for all of their dealers’ fixed operations campaigns. With the addition of a Fixed Operations module on the Dominion Digital Dashboard, dealers receive comprehensive reporting on all digital data within a single dashboard. Dealers can expect reduced costs, experience higher traffic, drive ROs and revenue per RO, and build deeper customer loyalty through Dominion’s omni-channel digital solutions.
"As the automotive industry shifts heading into 2017, we recognize the unique opportunities presented to dealers in their Fixed Ops departments. With this in mind, we have built specific digital marketing components into our existing products to provide complete support for dealership fixed operations campaigns,” noted Nicole Case, general manager for Dominion Digital Marketing.
Dominion’s omni-channel digital solutions are independent of PMA restrictions and fill in the gaps left by OEM marketing campaigns. Across the omni-channel offering, each digital solution provides consistent branding, messaging and reporting that dealers require to build a trusted brand and make critical business decisions.