AutoSuccess Magazine eNewsletter

August 22, 2014 Volume 1 Issue 126  
Contents Live Event! The Dealer Empowerment Series
Mark Tewart's High Performance Selling Workshop and High Performance Closing, Negotiating and Objection Handling Workshop
DealerTrack Delivers Audit Protect Program to Help Dealers Prepare for Growing Compliance Enforcement in 2012
SOCIALDEALER and CAR-MERCIAL to publish case study results on use of Video and Social Media for Automotive Dealers
General Motors Approves Contact At Once! as iMR Match Eligible Turnkey Vendor for Dealer Chat
Strategic Marketing Inc Voted 2012 "Best Automotive Direct Marketing Company" by Auto Dealer
AULtec, Inc. Earns Mercedes-Benz USA Certification for its AEROS CRM
The 7 Deadly Sins of Sales Management
Ask, Don’t Tell: Nine Ways Power Questions Help Us Build Better Business Relationships Awarded Patent for its Human Voice Inventory Video Technology
SOCIALDEALER and CAR-MERCIAL to publish case study results on use of Video and Social Media for Automotive Dealers

Chicago, IL – SOCIALDEALER and CAR-MERCIAL will be publishing the results of their joint case study on the use of video and social media, at the upcoming Digital Dealer Conference at the Rosen Shingle Resort in Orlando.

The viral potential of using video in social media has long been seen with the success of sites like YouTube, but many businesses do not realize that in addition to using video to start conversations and engage consumers, it also has powerful SEO benefits.

The case study examines the use of videos for automotive dealers as a means to increase search engine rankings and content engagement on social media sites such as Facebook and YouTube.

The study was conducted in 2011-2012, using data from SOCIALDEALER and CAR-MERCIAL’s client data combined with dealership’s website analytics. The results make a powerful case for the increase in exposure a dealer can generate through the use of videos online.

“We added the ability to manage and upload videos to our platform last year because I could see the potential for dealers to use video in their social marketing,” says Joe Castle, CEO of SOCIALDEALER, “I can see those dealers who limit their content strategy to text and images will fall behind.”

Results of the study will be available at the Digital Dealer Conference on April 3-5, at the Rosen Shingle Creek Resort in Orlando. Attendees can receive a copy of the study results by visiting either the CAR-MERCIAL or SOCIALDEALER booths.

“We are excited to get this information into the hands of auto dealers,” says AJ LeBlanc, Managing Partner at CAR-MERCIAL, “this shows results dealers can act on quickly to expand their presence online, for both their websites and their social pages.”








































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