AutoSuccess Magazine eNewsletter

July 31, 2014 Volume 1 Issue 114  
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Contents
New Study Reveals Growing Influence of Social Media on Auto Purchase Decisions
Smail Auto Group Turns Buildings Pink for a Purpose During National Breast Cancer Awareness Month
AutoRevo Elevates Co-Founder Mark Hoffman to President
First Automotive ZMOT Study Sells Out In Less Than 48 Hours
DealerRater® Reports Strong Growth in Web Site Traffic with New Visitor Counts Jumping 66% Every Three Months
Longtime eLEAD CRM Customer and Auto Dealer, Tammy Darvish, Releases New Book, “Outraged: How Detroit and the Wall Street Car Czars Killed the American Dream"
HomeNet and OPENLANE Partner to Make Wholesaling Cars Easier
The Need for Training in your Detail Department
izmocars and Ask Patty Team Up to Improve Dealership Accessories Sales to Women
New Model Entries Drive Consumer Interest Gains in Compact Cars on AutoTrader.com
Liquid Motors Brings QR Code Technology to Their Dealers
Autosource Marketing Partners with CactusSky.com to Give Auto Dealers Their Own Pot of Gold
AutoONE Media Debuts DealerPRO™ Social for Auto Retailers
Reynolds and Reynolds and California New Car Dealers Association in Strategic Alliance to Develop F&I Forms Library
Chrome Systems Survey Reveals Significant Jump in the Use of Mobile Devices to Shop for Cars
Hyundai leads in corporate loyalty for first time, according to Experian Automotive market analysis
SEMA Online Marketing Conference Kicks Off the 2011 SEMA Trade Show
PerceptionProblem – 74% of U.S. and Canadian Consumers Don’t See Benefit of
Exchanging Personal Information, LoyaltyOne Research Shows
Manheim Expands Trade Desk to Improve Customer Experience
AAPEX Information Accessible via Three New Mobile Apps
Chrome Systems Survey Reveals Significant Jump in the Use of Mobile Devices to Shop for Cars
Survey Also Shows Renewed Consumer Interest in Making New Vehicle Purchases

Portland, OR ─ Nearly 25 percent of consumers with Internet-enabled cell phones or mobile devices have recently used their device to research or shop for a car, almost double last year’s rate, according to a recent survey conducted by Chrome Systems, Inc., a subsidiary of DealerTrack Holdings (Nasdaq: TRAK), and a leader in automotive data.

The Chrome survey, conducted by IBOPE Zogby International, also shows that an increased number of consumers (30 percent) are looking to make new vehicle purchases compared to 2010 (21 percent). “This renewed interest in new car buying is a positive sign for the automotive retail industry,” said Amit Maheshwari, general manager, DealerTrack Data Services.
In the survey, respondents also shared that they are using their mobile devices to primarily search for detailed vehicle information, including available makes and models, inventory and even trade-in value. This is a shift from the past two years when the main mobile device activity for car-buying users was simply locating a nearby dealer.

“As the use of mobile devices and applications continues to become more prevalent in our everyday lives, the ability to access detailed vehicle information directly from the palm of your hand will dramatically change the overcall car buying experience,” commented Maheshwari. “We expect the use of mobile devices for researching and shopping for vehicles to continue to skyrocket, resulting in a positive impact on the overall automotive retail industry over the next several years.”

Links:
http://www.chrome.com


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Published by Systems Marketing Inc.
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