Cincinnati, OH — The consumer shift toward tech based communication has spurred a marketing war. It’s email vs. automotive direct mail in a knock-down, drag-out fight for the title of ‘Best Marketing ROI’.
On one side: email advertising. It’s trendy, tech-friendly and cost conservative qualities have made it an increasingly popular option as car buyers (and dealerships) focus heavily on the internet. In the contending corner: automotive direct mail. While often thought to be ‘tired,’ its lengthy track record and limitless list possibilities make it a viable choice for those seeking a trusted and targeted medium. So which one’s your best bet? The winner of this fight depends on your dealership’s marketing goals.
Each medium has its own benefits and downfalls. From the immediate cost savings of email to direct mail’s response tracking pains - all play a role in helping you determine what option will work best. To help you through this decision making process, G&A is offering you free in-the-know information on direct mail and email designed to help even the most discerning dealerships determine the right strategy. To check out main pros and cons of each of these media as well as detailed explanations of points to consider, please click the link below to read G&A Marketing’s latest blog post, Automotive Direct Mail vs. Email – G&A Offers Insight on the Fight.