AutoSuccess Magazine eNewsletter

August 23, 2014 Volume 1 Issue 99  
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Contents
Dealer.com Acquires EpikOne
vAuto Wins ‘Highest Rated’ DrivingSales Dealer Satisfaction Award
NADA Convention Posts Double-Digit Attendance Increase
DealerTrack Systems Partners with @utoRevenue to Launch Customer Retention Campaign Management Program
CRM Company E-autobusiness Earns DealerTrack OpenTrack Certification for Seamless DMS Integration
vAuto’s Dale Pollak Inducted into the Chicago Area Entrepreneurship Hall of Fame at its 26th Anniversary Gala Celebration
Experian Automotive launches CheckMyRide.com, a social media Website for car enthusiasts
DealerMine Corporation Surpasses 1500 Customer Milestone
DealerApp Vantage Announces Milestone of 230 Auto Dealers Using its Mobile Apps to Interact with Customers, with over 100,000 Downloads
Manheim Salutes Top User of OVE.com
PSCars.com Reports 45% Increase in Car-Shoppers Today Adding Practical Car Technology to Entry-Level Vehicles
Potential Car-Buyers are using the ‘Car Configurator’ to Upgrade Technology Packages and Premium Options in Economy-Cars

Boca Raton, FL – PSCars.com, an innovative web site that provides consumers with a practical way to research, compare, configure and coming soon, receive anonymous quotes online from dealerships nationwide, reports a 45 percent increase in the number of car-shoppers building entry-level cars with “practical” high-end technology features.

To acknowledge this growing trend, PSCars.com researched the buying decisions of compact and economy car-shoppers over the past 3 months and found some interesting results. Roughly 32 percent of all potential car-buyers upgraded the options and packages on econo-cars to big-ticket technology items like voice controlled navigation and premium steering wheel controls. Traditionally, these features were limited to luxury brands like Mercedes, BMW and Lexus, but nowadays, automotive brands like Mazda, Hyundai and Kia all offer some form of equipment or navigation package at an inexpensive and affordable price.

“Typically, luxury vehicles held a monopoly on attractive bells and whistles like a rear-view camera, large touch-screen interface and steering wheel controls,” said Hernan Jaramillo, VP of Operations for Practical Systems, Inc. “Technology has already made unthinkable gas-guzzlers eco-friendly, but now it’s about practicality and which auto manufactures offer the latest and greatest car technology to car drivers.”

Top Technology Features Economy and Compact Car Buyers Want (Exact Order):
• Steering Wheel Controls
• Bluetooth
• Navigation System
• Premium Audio
• Rear-Parking Assist or Rear-View Camera
• Remote Start
• Satellite Radio
• Automatic Headlights
• USB Outlet

By using the “Car Configurator” at PSCars.com, potential car-buyers can configure and research cars, store a customized vehicle in their personalized garage showroom, and gather exact details of the options and packages, interior and exterior colors, and specifications for every vehicle manufacturer for any type of car.

Also, getting ready to launch this year, when car shoppers are ready to purchase a car they simply log in to their custom garage and begin the negotiation process. They remain anonymous to the dealer throughout the negotiation process, work with the dealer on better features and packages, and can make any changes to the car during the negotiations.

Links:
http://www.pscars.com/
http://www.pscars.com/new-bmw.aspx
http://www.pscars.com/new-mazda.aspx


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Published by Systems Marketing Inc.
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