AutoSuccess Magazine eNewsletter

April 23, 2014 Volume 1 Issue 99  
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Contents
Dealer.com Acquires EpikOne
vAuto Wins ‘Highest Rated’ DrivingSales Dealer Satisfaction Award
NADA Convention Posts Double-Digit Attendance Increase
DealerTrack Systems Partners with @utoRevenue to Launch Customer Retention Campaign Management Program
CRM Company E-autobusiness Earns DealerTrack OpenTrack Certification for Seamless DMS Integration
vAuto’s Dale Pollak Inducted into the Chicago Area Entrepreneurship Hall of Fame at its 26th Anniversary Gala Celebration
Experian Automotive launches CheckMyRide.com, a social media Website for car enthusiasts
DealerMine Corporation Surpasses 1500 Customer Milestone
DealerApp Vantage Announces Milestone of 230 Auto Dealers Using its Mobile Apps to Interact with Customers, with over 100,000 Downloads
Manheim Salutes Top User of OVE.com
Dealer.com Acquires EpikOne
Brings Cutting-Edge Web Analytics Practice Used by Leading Global Brands to the Auto Sector

Burlington, VT – Dealer.com, the global leader in online marketing solutions for the automotive industry, recently announced that it has acquired selected assets of EpikOne, Inc., a Burlington-based digital consultancy specializing in metrics strategies, media measurement and user experience optimization. Terms of the transaction were not disclosed.

As a trusted partner in Google’s AdWords, Analytics, Website Optimizer and Search programs, EpikOne developed an unparalleled understanding of the Google product suite and built one of the world’s leading consultancies with this expertise. Clients ranging from startups to Fortune 500 companies have relied on EpikOne to deliver the latest in digital metrics and web analytics and – more importantly – to turn metrics into actionable information for marketers. EpikOne has worked with leading global brands across a wide range of industries, including Bulgari, Conde Nast, Eurail, GE Healthcare, Harvard, Intuit, Mattel, Morgan Stanley, the National Hockey League, Sony Music and Travelocity.

“The acquisition of EpikOne is a case where the whole will definitely be greater than the sum of the parts,” said Rick Gibbs, President and Chief Technology Officer at Dealer.com. “We have already strategically redeployed EpikOne’s employees throughout Dealer.com – to maximize their immediate impact on the business and expedite product development. With these new capabilities to support metrics and intelligent dashboards tailored specifically to the automotive space, we believe we’ve leapfrogged many of our competitors who continue to rely on more generic solutions.”

Dave Winslow, co-founder of EpikOne and now Intelligence Chief at Dealer.com, added, “We are very pleased to join forces with Dealer.com, the clear leader in automotive digital marketing. We built EpikOne as generalists working with some of the world’s best-known brands, but now look forward to focusing on the auto industry, where the opportunities and rewards for those who truly excel online remain very substantial.”

Links:
http://www.dealer.com


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Published by Systems Marketing Inc.
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