Lee, MA – @utoRevenue, the industry leader in retention marketing for auto dealers nationwide and a division of Dominion Dealer Solutions, recently announced its plans to release an all-new reputation management suite of services for auto dealers at NADA 2011.
The 360-degree reputation management solution provides dealers with an innovative approach to tracking, managing, and influencing their online reputation. Going beyond the traditional solicitation techniques employed by most in the industry, customers engage at key points in the retention cycle, when positive experiences are most likely to be captured and negative experiences can be quickly addressed.
“From the beginning, we ventured outside the box and took a different approach to reputation management,” noted Michael Sos, product manager at @utoRevenue. “Unlike so many who focus on SEO content creation or simply creating a place to collect reviews, this reputation management solution is about connecting with customers at the right time in the lifecycle and influencing the response”.
Brice Englert, general manager at @utoRevenue added, “The new online environment is providing a small number of customers with unprecedented access to share their experience with a large population of potential customers. It is imperative that car dealerships embrace a proactive approach to not only tracking but influencing what is being shared about their stores online.”
This is the latest communication channel to be added to @utoRevenue’s extensive arsenal of managed marketing services. It further increases the quantifiable results generated by sending the right message to the right customer through the right channel at the right time.