For many Americans, Labor Day is a last chance travel opportunity before the end of the summer. Which means it is a perfect time for you to inform your customers of vehicle service needs before they hit the road for the holiday weekend. You could offer a Labor Day safety inspection to guarantee all wear items are in proper working order or you could inform customers of safe driving techniques to ensure they arrive at their destination safely. Regardless of your Labor Day message be sure to offer holiday service specials to give your customers a call to action.
Last year a NJ dealer offered customers huge service savings and returned amazing results of 1219 ROs closed for $229K in service revenue and 49 vehicles sold!
Ready to get your Labor Day campaign started? Request more information or call 800.211.7614.