Irvine, CA and Detroit, MI – Autobytel Inc. (Nasdaq: ABTL), a leader in providing online consumer leads and marketing resources to the auto industry, and Autodata Solutions Inc., a leading North American provider of automotive technology solutions and services, today announced that Autobytel will utilize Autodata Solutions’ professional still image vehicle photography and comprehensive data for U.S. vehicles on its network of sites, including the Company’s flagship site autobytel.com.
“We have been serving online automotive consumers for fifteen years and, in that time, one thing has never changed: their desire for the industry’s most accurate, timely and comprehensive vehicle data and content presented in the most user-friendly format,” says Autobytel Chief Operating Officer Mark Garms. “The addition of Autodata Solutions’ images and data – which we believe to be the best in the industry – to our stable of world class web content is critical as we continue to reshape our websites to provide in-market car-buyers with the information they demand to fulfill their vehicle purchases.”
Included in the content agreement is Autodata’s full library of high-resolution photos of virtually every U.S. vehicle model in production. This stunning collection contains an average of 17 interior and exterior photos per model and includes pictures of each model in every available color for almost all models. The agreement also includes Autodata’s pricing, incentive, specification, and configuration data, updated daily to further increase the dependability and timeliness of the vehicle information available to the millions of car shoppers per month who visit Autobytel’s sites.
“We’re pleased to increase Autobytel’s access to proven resources that make it easier for online consumers to build an emotional connection with vehicles they are researching and that, ultimately, encourage the purchase process,” says Michael Benavides, Director of Business Development at Autodata Solutions. “Autobytel is committed to generating quality website traffic and high-level performance for its advertising and leads partners. We believe our data and content will play an integral part in helping Autobytel reach this goal.”
The Autodata Solutions agreement is the latest in a series of long-term content relationships, including recently announced agreements with Edmunds and Kelley Blue Book, that Autobytel has undertaken as it enhances its network of sites, including flagship site autobytel.com, to provide in-market car-buyers with more of the industry’s best-in-class automotive content, and to generate higher quality traffic and leads for its industry partners.