Early part of 2009 a Portland, Oregon company, DealerPeak, piloted a revolutionary product called WideStorm. This service allows consumers and auto dealers to negotiate the car buying transaction entirely on-line. Dealers who have signed up for WideStorm can now allow shoppers that visit their dealership website to negotiate price, payments, financing terms and even trade values all on-line. When the dealer and the consumer agree on the terms of the transaction, the buyer simply comes in to the dealership to sign the paperwork and pick up their new vehicle. One of the tenets of the program is that it is “Risk Free”, meaning that if for any reason the vehicle is not what the buyer was expecting, they are under no obligation to complete the purchase.
Now the program is in full swing with outstanding results. DealerPeak President, Jock Schowalter commented "This is an idea that is being driven by the consumer. Most consumers have had a frustrating experience when they’ve purchased their last few vehicles. Today there is too much stress and wasted time in the car buying process and on-line negotiation eliminates most all of that.” Schowalter went on to state “At first we didn’t know if consumers and especially Dealers would embrace on-line negotiation, but we quickly affirmed that negotiating on-line was a win-win for everyone. The dealers are seeing approximately 60-90% increase in leads coming from their current websites and some dealerships are closing as high 40% of the leads. They are also finding they make pretty much the same profit on the negotiation deals as they do on traditional showroom deals, which was an initial concern.”
Several prominent dealerships have signed up with WideStorm On-line Negotiation including such groups as Ron Tonkin Automotive Group, Dick Hannah Automotive Group, Red McCombs Auto Group, Courtesy Chevrolet and select Penske Automotive stores. DealerPeak is also in discussions with major Manufactures about the on-line negotiation system.
DealerPeak is headquartered in Portland, Oregon and has hundreds of dealer clients throughout the United States. DealerPeak solutions include WideStorm On-line Negotiation, CRM, Websites, Desking, Digital Marketing and Transactional Websites that work seamlessly on a unified Web-based platform. This allows their dealers to reduce the number of vendors they deal with and drive cost out of their business.
For more information contact firstname.lastname@example.org or 877 604 3569 or see www.widestorm.com
Widestorm will be exhibiting this revolutionary system at the 2010 NADA Convention at booth #2788