RDP Motorsport USA, a leader in the custom-build automotive industry, is now on the cutting edge of marketing as well by connecting with customers through text messaging thanks to a partnership with j. simms agency and its mobile communication division.
RDP Motorsport USA is using short message service -- otherwise known as text messaging -- to provide customers with the ability to receive exclusive discounts, special event invitations, video clips and contest offers on all cellular devices. This exclusive communication system allows any mobile user to control when, how and where they receive or request real-time information. It also allows the user to respond to texts to collect information back from RDP instantly.
“This marketing campaign will allow us to connect with customers in a way that we never have been able to before,” says RDP founder Steven Leerentveld. “We already make great use of social networking tools, such as Facebook, Twitter and LinkedIn to market our products -- launching a text messaging campaign is the next step in our new-media marketing campaign.
“We pride ourselves in being ahead of the curve and ahead of our competitors,” Leerentveld added.
The first campaign will be a give-away of a Predator Diablo, a high performance tuning flash programmer, which advances the timing, optimizes the air/fuel ratio and remaps the transmission shift point, and retails for $379. Users can text RDPPREDATOR to 53137 for a chance to win.
There is no cost to join RDP’s Motorsport’s text-messaging program, yet standard text message rates do apply. Users can elect to self-register for any of a number of program-specific text message lists by sending designated keywords via text to a permanent five-digit shortcode. A permission-based technology, mobile users can opt-out at anytime.
RDP Motorsport USA is known for 'turning ordinary cars into extraordinary cars.' Working on all brands of all ages, RDP extracts every bit of performance in both the driveline and suspension and adds to the appearance as well. From an in-house chassis dyno for measuring actual rear wheel horsepower to engine-building services, from fabrication to tuning, RDP does their all magic virtually in-house. They can provide a total package for car, truck and SUV owners looking for serious performance improvements and enhancements.