As we approach the end of a difficult year, dealers and automotive sales professionals are constantly looking for tools to give them an advantage over both economic conditions and their competitors. In addition to the valuable advice and ideas given each month in AutoSuccess Magazine, the publication also has another outlet that provides professionals with potentially game-changing assistance.
AutoSuccess: The Podcast, hosted by the magazine’s creative director, Thomas Williams, has spoken to some of the industry’s most recognizable names, including Tom Hopkins, Michael York, Dale Pollak, Sean Stapleton, Paul Cummings and dozens of others. Every week, the podcast offers quick ideas for those winning in the car business and those looking to win.
“The purpose of the podcast is the same as the purpose of the magazine,” Williams said. “We want to provide our listeners with tools from a wide array of industry leaders. If just one idea gives a sales professional a tool that allows him or her to close the deal and strengthen their career, then they’ve spent their time well and we’ve done our job well.”
After 111 episodes, the show has been downloaded 35,381 times. Considering the niche market that it serves, AutoSuccess Publisher Susan Givens is happy with the results. “We are a very specialized podcast,” she said. “We aim at a very specific market. It’s not a show that everyone would listen to, but for those it’s aimed at, there’s not a better podcast out there. That being said, many of the sales principles that we provide on AutoSuccess: The Podcast would translate to other sales professions. Sound advice is sound advice.”
The podcast is freely available at www.autosuccesspodcast.com, on iTunes (search “autosuccess”), and on a number of podcast directories.