Sunnyvale, CA – ResponseLogix, Inc., the leading provider of automotive digital response management software, today announced the closing of $5.6 million in new funding led by Emergence Capital Partners. The round also included existing investors GRP Ventures, Shasta Ventures, Belo Corp. and AH Belo Corp. The funds will be used to further cement ResponseLogix’s leadership in the growing market for internet lead management services to the auto industry.

“Emergence Capital Partners invested in ResponseLogix because of its market leadership position, compelling customer value proposition, and the experience and passion of the management team,” said Jason Green, General Partner at Emergence Capital Partners. “We have watched ResponseLogix grow its business dramatically during one of the worst financial and auto industry downturns in history. I can’t wait to see what happens to this company as the economy rebounds.”

Emergence Capital Partners is the leading venture capital firm focused on cloud-based business and consumer services companies. In 2002, Emergence Capital was the first to recognize the power and potential of SaaS to disrupt the technology industry and invested in some of the most successful companies including Salesforce.com and SuccessFactors. Their mission is to help build market leading companies in true partnership with forward thinking entrepreneurs. Today the firm has over $325 million under management from premiere institutional investors.

“The Emergence team has a proven track record of funding and building market-leading technology companies, particularly software-as-a-service (SaaS) businesses. As a SaaS business ourselves, we are delighted to partner with them to accelerate our growth,” said Tom Mohr, President and CEO of ResponseLogix. “We are also pleased that existing investors joined Emergence in this financing. The commitment of all our investors in ResponseLogix further validates our value proposition -- that a rapid quote response and effective ongoing customer follow-up are the keys to driving automotive Internet sales.”