West Chester, PA — HomeNet, Inc., the leading online inventory solutions provider for auto dealerships, and GetAutoAppraise.com today announced a partnership that allows consumers who are shopping online for a new car to get an instant appraisal on the trade-in value of their old vehicle. Valuations are based on dealer-determined ranges attached to vehicle data from NADA Guides, the oldest trade valuation tool in the industry. HomeNet is integrating the GetAutoAppraise features with its Web IOL software, which facilitates the listing of inventory online for over 15,000 automobile dealerships nationwide.

Consumers may also upload unlimited photos and videos of their trade-in, which guarantees a stronger conversation between the dealership and the buyer, according to Barry Brodsky of GetAutoAppraise.com. “The quality of these leads is excellent because shoppers who go through the trade-in valuation exercise are ready to buy. In fact, if a shopper on your site is sending you pictures of their trade-in, what they’re really saying is, ‘You have a car on your lot that I want. Here’s my old car. How do we make this happen?’”

With the GetAutoAppraise functionality, available for a monthly fee to dealers using HomeNet’s Inventory Online (IOL) Internet Marketing Suite of solutions, dealers may also add their own, custom rebates, coupons, and other incentives, so as shoppers complete the valuation process, they are presented with compelling reasons to visit that dealer now.

In addition, when buyers indicate what type of vehicle they’re interested in, they are presented with actual inventory options from the dealer to peruse, and they may then make an appointment with a salesperson to visit the showroom.

“We believe dealers who add this feature to their Web IOL subscription will close more deals more quickly because customers trust dealers who provide this level of transparency,” says Neal Gann, Vice President of Strategic Relations at HomeNet, Inc. “And we’re excited that GetAutoAppraise uses the highly regarded NADA Guides as their valuation tool.”

HomeNet’s Inventory Online (IOL) Internet Marketing Suite is a vehicle inventory management and marketing system, designed to help automotive dealers sell more cars online. IOL’s suite of web-based software applications streamlines the process of converting raw vehicle data from the DMS (dealer management system) into consumer-friendly emotional online advertisements. Complete with DMS polling, Premium VIN Enhancement, an intuitive online interface, automated distribution to 3rd-party services, and much more, IOL is the most comprehensive solution serving the automotive industry.

Links:
http://www.homenetinc.com
http://www.GetAutoAppraise.com