Recalls announced by the manufacturer represent a tremendous opportunity for automotive retailers. Alerting customers to the information illustrates care and concern for their safety and for their vehicle's performance that when communicated appropriately can offer immediate and overwhelming response. In addition to satisfying the repairs from the recall, dealerships can take advantage of this opportunity to re-engage lost or inactive service customers, make service to sales conversions, and upsell additional service, parts and accessories.

Last spring, a CA dealer's multichannel approach sparked great results. Initially, the dealership issued a recall notification by mail to over 4,000 affected vehicle owners. The dealership's General Manager then followed up with a voice campaign to drive home his concern for his customer's safety. The resulting increase in both sales and service traffic was substantial, bringing in an additional 427 repair orders and 16 new vehicle sales.

Have a current recall to communicate? Call 1.866.855.3237 to find out or to get your campaign started today!

Links:
http://www.onecommand.com