AutoSuccess Magazine eNewsletter

May 25, 2013 Volume 1 Issue 65  
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Contents
Dealer Dish – Best Practices
IMN Loyalty Driver Gets Social
Dealer.com Wins 2009 Web Marketing Association “Automobile Standard of Excellence” WebAwards
Global Automotive Manufacturers Launch Corporate Responsibility Web Site at the Automotive Industry Action Group (AIAG)
vAuto Expands Executive Team
ActivEngage Launches New Facebook Application to Connect Automotive Dealers with More Consumers Online
Dealix’s Anna Zornosa Is Awarded 2009 Market Leadership Award from TARGUSinfo
AAIA's Kathleen Schmatz Named Top Woman Association Executive
NASCAR Media Group and Automotive Broadcasting Network Ink Deal
Sonic Automotive Group Partners with Dealer.com in Mobile Initiative to Expand Reach of Auto Dealership Websites to Consumers
New Tire Rack Test Confirms Low Rolling Resistance Tires Equal Increased Fuel Efficiency, Reduced Emissions
Round and Black Becomes Lean and Green

South Bend, IN — Following a recent test at its South Bend, IN test track, Tire Rack, America’s largest independent tire tester, today published a comprehensive report analyzing the effectiveness of eco-friendly, low rolling resistance (LRR) tires. In its published report, Tire Rack confirms that using LRR tires is an effective way for consumers to save money while reducing carbon emissions through increased fuel efficiency.

As manufacturers continue to release more and more eco-friendly tire models, Tire Rack conducted a Real World Road Ride Economy Run to determine whether lower rolling resistance tires are effective at increasing fuel efficiency. The test, which used a small fleet of Toyota Prius hybrids outfitted with the Goodyear Integrity all-season radial tires as a baseline, compared its fuel efficiency and traction to other eco-friendly and standard tire models. Each tire was driven over 550 miles of a 6.6-mile loop of expressways, highways and side roads. The Prius outfitted with the baseline tire achieved 51.4 miles per gallon.

Tire Line Test MPG* %vs. Baseline
Michelin Energy Saver A/S 53.8 +4.74%
Bridgestone Ecopia EP100 53.5 +4.12%
Yokohama dB Super E-Spec 52.8 +2.81%
Goodyear Assurance Fuel Max 51.6 +0.37%
Goodyear Integrity 51.4 ---
Michelin HydroEdge with Green X 51.1 -0.59%
Goodyear Assurance ComforTred 50.0 -2.64%

*Calculated based on GPS distances and ScanGage II recorded consumption (offset 6% for Prius Summer E10 regular grade fuel).

In the case of the Prius, the difference between the lowest and highest recorded miles per gallon would result in an annual difference of about 21 gallons of regular gasoline consumed at a cost of about $52.50 (at $2.50/gallon) for drivers traveling 15,000 miles a year. The fuel economy recorded for each tire and its relative position compared to the Integrity tire’s average is available at www.tirerack.com/mpgtest.

“Low rolling resistance tires represent the most environmentally-focused development in tire technology today,” said John Rastetter, director of tire information, Tire Rack. “Every gallon of gasoline saved not only reduces each driver’s personal fuel costs and America’s dependence on foreign oil, but it also releases 20 fewer pounds of CO2 gas into the atmosphere from the tailpipe. Our tests proved that vehicles equipped with these tires can achieve better fuel economy.”

While the low-tech ways of achieving lower tire rolling resistance has usually traded off wet traction and/or treadwear, further controlled testing at Tire Rack’s test track has also shown that the newest high-tech, fuel-efficient tires have achieved it without compromising traction thanks to the introduction of new tread compounds, tire designs and weight optimizing manufacturing processes.

According to newly passed governmental Corporate Average Fuel Economy (CAFÉ) standards, new vehicles will need to achieve 35.5 miles per gallon by 2016. As automakers reevaluate every aspect of their vehicles in order to increase fuel efficiency, fitting their vehicles with LRR tires is an easy first step.

“While tires have always played an important role for all types of drivers, our test results show tire manufacturers have successfully added some green to the traditional round and black,” added Rastetter.


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Published by Systems Marketing Inc.
Copyright © 2009 Systems Marketing Inc.. All rights reserved.
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