Ponte Vedra Beach, FL – The Automotive Broadcasting Network (ABN), auto retailing’s first private television network fueled by CBS, today announced that the company has entered an agreement with NASCAR Media Group to deliver weekly NASCAR racing video recaps to Chevrolet, Dodge, Ford and Toyota dealer-customers across the county. The two-minute videos, produced by NASCAR Media Group and seen in dealer showrooms, will feature results and updates from NASCAR’s three national series: the NASCAR Sprint Cup Series, the NASCAR Nationwide Series, and the NASCAR Camping World Truck Series.
“This partnership further expands the unique and high-quality content that ABN provides its dealers,” said Jerry Daniels, founder of Automotive Broadcasting Network. “With NASCAR’s immense national fan base, it’s truly a win-win for the dealers and their customers.”
“Automotive Broadcasting Network has developed a unique communication medium to reach consumers outside their homes in a way that resonates and entertains the consumer while giving dealers and manufacturers the ability to reach a highly desirable demographic,” said Jay Abraham, Chief Operating Officer, NASCAR Media Group. “We are delighted to be able to bring exciting highlights from NASCAR races directly into dealer showrooms nationwide.”
ABN (www.abnetwork.com) provides a high-impact marketing channel that helps automotive dealers increase sales across departments by going beyond the reach of traditional media. In addition to the new NASCAR updates, the in-dealership, private television network features high-quality, fast-paced, family-friendly programming from CBS and a series of automotive-specific “shorts” such as tech tips, and walk-arounds. The content is specifically aimed to entertain and educate customers, increase customer loyalty and customer satisfaction, and ultimately boost sales by cross-selling dealership visitors on available products and services.
Since its launch in March 2008, ABN has installed hundreds of dealers in more than 33 states, and continues to ramp up efforts to increase its market share among the nearly 20,000 import and domestic dealers across the country.
“Having the Automotive Broadcasting Network’s programming in our showroom brings another level of service to our customers,” said Nester Mena/General Manager, Courtesy Chevrolet at the Airport. “Adding NASCAR highlights to an already entertaining list of programming makes it all that more appealing and will help us grow customer loyalty and boost sales.”